Launch Potato is hiring: Media Buyer, Google in Tampa

Overview

Media Buyer, Google – Launch Potato, a rapid‑growing digital media company serving over 30 million monthly visitors across financial and consumer brands. The role focuses on driving revenue and ROAS for the FinanceBuzz portfolio through expertise in Google Ads.

Responsibilities

• Own end‑to‑end campaign performance for Google Ads (Search, Display, Demand Gen, Performance Max, YouTube) – manage pacing, reporting, and optimization.
• Design and launch precise campaigns with clear objectives, including targeting, bidding, and creative experimentation.
• Develop compelling ad copy and collaborate with creative teams to maintain an organized asset library that fuels rapid testing.
• Continuously monitor campaign health, aggressively optimize for higher CTR, lower CPA, and maximized ROAS.
• Document all tests and changes in a structured log, sharing insights and learning to elevate team performance.
• Collaborate intensively with business leads, account managers, and yield partners to surface headwinds, provide performance updates, and drive alignment on priorities.
• Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and pioneer growth into unexplored areas.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while scaling spend efficiently and protecting margins.

Qualifications

• 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns with revenue/ROAS as the primary KPI.
• Proven ability to manage large‑scale budgets ($20M+ per year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.

Compensation

Base salary $75 000–$90 000 per year, with profit‑sharing bonus and competitive benefits. Compensation is based on performance and market rates for the nearest major metro.

Equal Employment Opportunity

Launch Potato is a proud Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability status, or any other legally protected characteristic.