Launch Potato
Media Buyer – Google Campaigns
Launch Potato is a profitable digital media company that reaches over 30 M monthly visitors. We are a data‑driven content and technology company that connects consumers with world‑leading brands.
Responsibilities
Own the strategy, execution and optimization of Google Ads campaigns within financial services verticals, managing a large‑scale budget ($20 M+/year).
Plan, launch and optimize campaigns with measurable objectives, owning targeting, bidding and creative experimentation.
Write ad copy and partner on creative development, maintaining a structured asset library.
Monitor campaign health, aggressively optimize to drive higher CTR, lower CPA and maximize ROAS.
Document tests and share learnings to raise the bar for the paid media team.
Collaborate with business leads, account managers and yield partners to surface headwinds and align priorities.
Leverage competitive research and intelligence tools to map the vertical landscape and push into unexplored growth areas.
Qualifications
4+ years of hands‑on experience planning, managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20 M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills, proficiency in Looker, Tableau or equivalent BI tools, and advanced Excel/Google Sheets.
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners.
Compensation Base salary $75 k–$90 k per year plus profit‑sharing bonus and competitive benefits. Future increases are based on company and personal performance.
EEO & Diversity We are an Equal Employment Opportunity company committed to diversity, equity and inclusion.
How to Apply Apply now to accelerate your career at Launch Potato.
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Responsibilities
Own the strategy, execution and optimization of Google Ads campaigns within financial services verticals, managing a large‑scale budget ($20 M+/year).
Plan, launch and optimize campaigns with measurable objectives, owning targeting, bidding and creative experimentation.
Write ad copy and partner on creative development, maintaining a structured asset library.
Monitor campaign health, aggressively optimize to drive higher CTR, lower CPA and maximize ROAS.
Document tests and share learnings to raise the bar for the paid media team.
Collaborate with business leads, account managers and yield partners to surface headwinds and align priorities.
Leverage competitive research and intelligence tools to map the vertical landscape and push into unexplored growth areas.
Qualifications
4+ years of hands‑on experience planning, managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20 M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills, proficiency in Looker, Tableau or equivalent BI tools, and advanced Excel/Google Sheets.
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners.
Compensation Base salary $75 k–$90 k per year plus profit‑sharing bonus and competitive benefits. Future increases are based on company and personal performance.
EEO & Diversity We are an Equal Employment Opportunity company committed to diversity, equity and inclusion.
How to Apply Apply now to accelerate your career at Launch Potato.
#J-18808-Ljbffr