ICONMA is hiring: Audience Operations Analyst in Myrtle Point

Our Client, a Retail Cosmetics company, is looking for an Audience Operations Analyst for their Remote location.

Responsibilities

• Planning & Activation:
  • Create custom audiences by campaign and channels as required
  • Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
  • Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs
  • Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future client Media campaigns for brand partners
• Collaboration:
  • Work closely with client Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
  • Work closely with client Media Sales and Account teams to understand business objectives and translate them into audience parameters
  • Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach
  • Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms
• Analysis & Optimization:
  • Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners
  • Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization
  • Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners

Requirements:

• Bachelor’s degree in related discipline preferred
• Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication
• Ability to translate business objectives and requirements into custom audience segmentation
• Proficiency in using MS Office including Excel and PowerPoint
• Experience with audience tools segmentation applications
• Strong interpersonal skills, both in-person and written
• Self-motivated to learn and produce solutions independently when necessary
• Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution
• Minimum 2 years of experience in digital advertising
• Solid understanding of the digital media landscape as well as data segmentation digital media metrics
• Strong experience with building custom audiences based on 1P data
• Strong experience of building customer insights and analytics
• Experience with LiveRamp, SAS CRM Management or Adobe CDP.

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.