Webflow is hiring: Manager, Brand Studio in California

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end‑to‑end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re seeking a Manager, Brand Studio to help shape the future of our in‑house design and creative function. This role is a key leadership position in our evolving studio model — designed to foster agility, elevate craft quality, and create clear growth paths for designers. You’ll lead a multi‑disciplinary group of ICs, drive strategic alignment and team health at key project moments, and serve as a cultural anchor across the team.

About The Role

• Location: Remote‑first (United States; BC & ON, Canada)
• Full‑time
• Permanent
• Exempt
• Base pay ranges are structured by geographic zone. The specific base pay within the range will be determined by the candidate’s geographic location, job‑related experience, knowledge, qualifications, and skills.

Base Compensation Zones

• United States (USD)
  • Zone A: $146,000 – $177,000
  • Zone B: $139,000 – $168,000
  • Zone C: $131,000 – $159,000
• Canada (CAD) – Ontario & British Columbia
  • $173,000 – $219,000

This role is also eligible for Webflow’s company‑wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Reporting Structure

• Reporting to the Director, Brand & Web Design

Lead People & Growth

• Manage a team of ~3–6 multi‑disciplinary ICs across brand design, web design and motion
• Provide coaching, career development, and performance management
• Act as hiring manager for IC roles, partnering with our director to attract and nurture top talent

Drive Projects & Strategy

• Drive alignment and clarity at key inflection points (kickoffs, midpoints, retros) without directly guiding craft. Provide strategic framing so squads start aligned with business priorities
• Partner with Ops to ensure delivery health, while empowering leads to maintain creative vision and craft quality
• Resolve conflicts between business needs and creative direction with judgment and clarity

Shape Culture & Cohesion

• Foster an inclusive, growth‑oriented environment where ICs gain leadership opportunities without needing to manage people. Strengthen rituals and team practices (crits, showcases, retros) to ensure consistency across disciplines
• Model and reinforce Webflow’s values — building trust, winning together, reinventing ourselves, and delivering with speed, quality, and craft

About You

• BA/BS degree or equivalent experience
• 7–10+ years of experience in creative production, project management, or program leadership, working closely with multidisciplinary brand and design teams
• 3 to 5+ years of people management experience, ideally within a studio, agency, or in‑house brand or marketing environment
• Strong track record of driving project outcomes and people growth simultaneously
• Excellent at collaboration and influence across creative and cross‑functional partners
• Comfortable navigating ambiguity, shifting priorities, and distributed or global teams
• Curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
• Bonus: Experience managing web projects in Webflow

Our Core Behaviors

• Build lasting customer trust. We build trust by taking action that puts customer trust first
• Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act
• Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar

Benefits & Wellness

• Equity ownership (RSUs) in a growing, privately‑owned company
• 100% employer‑paid healthcare, vision, and dental insurance coverage for full‑time employees (working 30+ hours per week) and their dependents. Full‑time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non‑birthing caregivers, as well as an additional 6‑8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full‑time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Equal Opportunity Employer

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Disability Accommodation

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.