AXA XL
Senior Marketing Associate – Events Focus
AXA XL is seeking a highly motivated and detail-oriented Senior Marketing Associate with an Event Focus to join our dynamic marketing team. This role will create impactful event experiences that drive engagement and strengthen AXA XL’s relationships with clients, brokers, prospects, and stakeholders across the Americas. The role involves planning and executing a variety of marketing initiatives, with a strategic focus on events, including AXA XL‑hosted events, broker/client councils, industry conferences, and national/regional sponsorships.
You will manage all aspects of event execution while collaborating with internal teams and external partners, such as the broader AXA XL communications, marketing, creative and digital teams, individual business units, and outside vendors. Bringing strategic insight and robust project management and organizational skills, you will analyze event performance and adapt plans to maximize value and lead generation.
Reporting to the Marketing Regional Director, Americas, you will work as part of a dedicated team to execute events and drive success across the Americas Business Unit.
Essential Responsibilities
Define event objectives and deliverables in alignment with business priorities.
Plan and execute large, multi‑faceted events—including AXA XL‑hosted programs, industry conferences, and national sponsorships.
Partner with underwriting and client & distribution leaders to deliver events and marketing campaigns that support core business priorities.
Lead strategic direction on event themes, messaging, design, content, speakers, agenda, and attendee experience.
Leverage audience engagement metrics to influence event invitations and convert attendee actions into quantifiable prospects/leads in CRM and support ROI tracking.
Lead all aspects of event logistics and project management, including:
Project plan and timeline development.
Budget preparation, reconciliation, and cost benchmark enforcement.
Venue/site evaluation, selection, and contract negotiation.
Registration website content and functionality.
Agenda/program development and speaker preparation.
Attendee marketing, list development, and invitation schedules.
Vendor negotiation and management (production, rentals, décor).
Event logistics (F&B orders, AV/production, room setup, timing, hotel room blocks).
Production of creative materials (print and digital signage, branded items, giveaways).
On‑site registration and team management.
Post‑event analysis, reporting, and surveys.
Required Skills and Abilities
Extensive experience in event planning and marketing.
Bachelor’s degree in marketing, event management, communications, hospitality, or related field.
Demonstrated success managing events of various sizes and complexities, from conception to execution.
Robust background in marketing & event management with excellent oral and written communication skills.
Highly organized with a passion for marketing and a desire to contribute.
Flexibility for travel (~15–20% within the U.S.).
Desired Skills and Abilities
Proven experience integrating strategic business priorities into the event attendee experience.
Robust organizational skills and ability to manage multiple projects and deadlines.
Proficiency with event management software (Cvent) and marketing automation tools (Adobe Creative Cloud, Eloqua, Salesforce, SharePoint).
Excellent communication and interpersonal skills, collaborating effectively with stakeholders and vendors.
Experience in budget management.
Ability to thrive in a fast‑paced environment with changing priorities.
Proficiency in Microsoft Office (Teams, Excel, Word, PowerPoint).
Inclusion AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity, marital status, religion, disability, or any other protected characteristic. AXA XL actively fosters an inclusive culture that enables business growth and allows everyone to bring their full selves to work.
Total Rewards AXA XL’s Reward program covers health, wellbeing, lifestyle, and financial security with competitive compensation and inclusive benefits that evolve as you do. Rewards support long‑term contributions and provide confidence for your future.
Sustainability At AXA XL, sustainability is integral to our business strategy. Our 2023‑26 “Roots of Resilience” strategy focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across operations.
Salary $73,800 – $116,500 (U.S. base salary, commensurate with experience and location).
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You will manage all aspects of event execution while collaborating with internal teams and external partners, such as the broader AXA XL communications, marketing, creative and digital teams, individual business units, and outside vendors. Bringing strategic insight and robust project management and organizational skills, you will analyze event performance and adapt plans to maximize value and lead generation.
Reporting to the Marketing Regional Director, Americas, you will work as part of a dedicated team to execute events and drive success across the Americas Business Unit.
Essential Responsibilities
Define event objectives and deliverables in alignment with business priorities.
Plan and execute large, multi‑faceted events—including AXA XL‑hosted programs, industry conferences, and national sponsorships.
Partner with underwriting and client & distribution leaders to deliver events and marketing campaigns that support core business priorities.
Lead strategic direction on event themes, messaging, design, content, speakers, agenda, and attendee experience.
Leverage audience engagement metrics to influence event invitations and convert attendee actions into quantifiable prospects/leads in CRM and support ROI tracking.
Lead all aspects of event logistics and project management, including:
Project plan and timeline development.
Budget preparation, reconciliation, and cost benchmark enforcement.
Venue/site evaluation, selection, and contract negotiation.
Registration website content and functionality.
Agenda/program development and speaker preparation.
Attendee marketing, list development, and invitation schedules.
Vendor negotiation and management (production, rentals, décor).
Event logistics (F&B orders, AV/production, room setup, timing, hotel room blocks).
Production of creative materials (print and digital signage, branded items, giveaways).
On‑site registration and team management.
Post‑event analysis, reporting, and surveys.
Required Skills and Abilities
Extensive experience in event planning and marketing.
Bachelor’s degree in marketing, event management, communications, hospitality, or related field.
Demonstrated success managing events of various sizes and complexities, from conception to execution.
Robust background in marketing & event management with excellent oral and written communication skills.
Highly organized with a passion for marketing and a desire to contribute.
Flexibility for travel (~15–20% within the U.S.).
Desired Skills and Abilities
Proven experience integrating strategic business priorities into the event attendee experience.
Robust organizational skills and ability to manage multiple projects and deadlines.
Proficiency with event management software (Cvent) and marketing automation tools (Adobe Creative Cloud, Eloqua, Salesforce, SharePoint).
Excellent communication and interpersonal skills, collaborating effectively with stakeholders and vendors.
Experience in budget management.
Ability to thrive in a fast‑paced environment with changing priorities.
Proficiency in Microsoft Office (Teams, Excel, Word, PowerPoint).
Inclusion AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity, marital status, religion, disability, or any other protected characteristic. AXA XL actively fosters an inclusive culture that enables business growth and allows everyone to bring their full selves to work.
Total Rewards AXA XL’s Reward program covers health, wellbeing, lifestyle, and financial security with competitive compensation and inclusive benefits that evolve as you do. Rewards support long‑term contributions and provide confidence for your future.
Sustainability At AXA XL, sustainability is integral to our business strategy. Our 2023‑26 “Roots of Resilience” strategy focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across operations.
Salary $73,800 – $116,500 (U.S. base salary, commensurate with experience and location).
#J-18808-Ljbffr