Humana
Associate Director, Marketing Lifecycle Analytics
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Associate Director, Marketing Lifecycle Analytics
role at
Humana .
Humana is transforming how we engage members across their lifecycle—and we’re looking for a strategic, data-driven leader to guide that transformation. As Associate Director, Marketing Lifecycle Analytics, you’ll lead the development of marketing plans and behavioral models that drive growth, optimize investment, and align with enterprise goals.
Base pay range $142,300.00/yr - $195,700.00/yr
Overview This role leads the Onboarding, Retention, and Loyalty team within Consumer Data, Insights & Analytics. You’ll partner with marketing, analytics, and product teams to develop strategic plans, forecast performance, and guide investment decisions across channels and campaigns.
Key Responsibilities
Develop and lead retention, onboarding, and loyalty strategy, including budget allocations, channel mix modeling, and performance projections.
Develop learning agenda in collaboration with stakeholders, focused on the externalities of individual campaigns.
Collaborate with the rest of Lifecycle Marketing Analytics team to coordinate analytics across all multiple LOBs.
Translate insights into strategic recommendations, guiding investment decisions and optimization strategies.
Monitor campaign performance against plan, identifying risks, opportunities, and areas for adjustment.
Support scenario planning and sensitivity analysis, helping leadership evaluate trade-offs and strategic options.
Present plans and forecasts to senior stakeholders, influencing marketing strategy and resource allocation.
Ensure alignment across teams, acting as a central point of coordination for acquisition planning and performance tracking.
Impact This role is essential to Humana’s ability to grow strategically and efficiently. Your leadership will ensure member marketing efforts are grounded in data, aligned with enterprise goals, and optimized for impact—helping Humana reach more members and improve more lives.
Required Qualifications
Master's degree in economics, math, statistics, computer science, or related field.
7+ years of experience in marketing planning, forecasting, or performance analytics.
2+ years of experience leading cross-functional planning initiatives and influencing senior stakeholders.
2+ years leading a team of data scientists.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Familiarity with modeling, predictive analytics, and scenario planning.
Experience with marketing performance dashboards and campaign analytics.
Comfort working in matrixed environments and managing multiple priorities.
Remote Work Requirements To ensure Home or Hybrid Home/Office Associates can work effectively, a minimum download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable, or DSL connection is suggested. Satellite, cellular, and microwave connections can only be used if approved by leadership. Associates working from home in California, Illinois, Montana, or South Dakota will receive bi‑weekly payment for internet expense.
Travel While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Application Deadline 10‑22‑2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions.
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Associate Director, Marketing Lifecycle Analytics
role at
Humana .
Humana is transforming how we engage members across their lifecycle—and we’re looking for a strategic, data-driven leader to guide that transformation. As Associate Director, Marketing Lifecycle Analytics, you’ll lead the development of marketing plans and behavioral models that drive growth, optimize investment, and align with enterprise goals.
Base pay range $142,300.00/yr - $195,700.00/yr
Overview This role leads the Onboarding, Retention, and Loyalty team within Consumer Data, Insights & Analytics. You’ll partner with marketing, analytics, and product teams to develop strategic plans, forecast performance, and guide investment decisions across channels and campaigns.
Key Responsibilities
Develop and lead retention, onboarding, and loyalty strategy, including budget allocations, channel mix modeling, and performance projections.
Develop learning agenda in collaboration with stakeholders, focused on the externalities of individual campaigns.
Collaborate with the rest of Lifecycle Marketing Analytics team to coordinate analytics across all multiple LOBs.
Translate insights into strategic recommendations, guiding investment decisions and optimization strategies.
Monitor campaign performance against plan, identifying risks, opportunities, and areas for adjustment.
Support scenario planning and sensitivity analysis, helping leadership evaluate trade-offs and strategic options.
Present plans and forecasts to senior stakeholders, influencing marketing strategy and resource allocation.
Ensure alignment across teams, acting as a central point of coordination for acquisition planning and performance tracking.
Impact This role is essential to Humana’s ability to grow strategically and efficiently. Your leadership will ensure member marketing efforts are grounded in data, aligned with enterprise goals, and optimized for impact—helping Humana reach more members and improve more lives.
Required Qualifications
Master's degree in economics, math, statistics, computer science, or related field.
7+ years of experience in marketing planning, forecasting, or performance analytics.
2+ years of experience leading cross-functional planning initiatives and influencing senior stakeholders.
2+ years leading a team of data scientists.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Familiarity with modeling, predictive analytics, and scenario planning.
Experience with marketing performance dashboards and campaign analytics.
Comfort working in matrixed environments and managing multiple priorities.
Remote Work Requirements To ensure Home or Hybrid Home/Office Associates can work effectively, a minimum download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable, or DSL connection is suggested. Satellite, cellular, and microwave connections can only be used if approved by leadership. Associates working from home in California, Illinois, Montana, or South Dakota will receive bi‑weekly payment for internet expense.
Travel While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Application Deadline 10‑22‑2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions.
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