Tennessee State University
Digital Communications and Web Specialist
Tennessee State University, Nashville, Tennessee, United States, 37247
Job Description:
Tennessee State University College of Agriculture
invites applications for the position of
Digital Communications & Web Specialist.
The Digital Communications & Web Specialist plays a central role in shaping the Tennessee State University TSUAg of Agriculture's (TSUAg) online presence and brand identity, along with supporting TSUAg's broader communications strategy by contributing content for social media, newsletters, photography, and video storytelling. This position is responsible for creating, updating, and managing the TSUAg website to ensure it remains accurate, engaging, user-friendly, and reflective of the College's mission. This role blends technical expertise with creativity, making it ideal for a communications professional who thrives in both digital and multimedia environments.
Essential Duties & Responsibilities: Website Management
Oversee the design, functionality, and daily updates of the TSUAg website, ensuring accurate, accessible, and engaging content.
Collaborate with faculty, staff, and administration to keep web pages current and aligned with TSUAg priorities.
Monitor site performance, analytics, and SEO to improve visibility and user experience.
Ensure compliance with accessibility standards and University brand/style guidelines.
Content Creation & Communications
Write and edit web, social, and newsletter content tailored to target audiences.
Capture and edit photography and video to highlight TSUAg events, faculty research, and student success stories.
Assist with press releases, features, and marketing collateral as needed.
Social Media & Digital Engagement
Support TSUAg social media accounts with engaging posts, campaigns, and multimedia.
Monitor analytics and audience trends to refine strategies and grow engagement.
Collaboration & Support
Serve as a communications resource to faculty and staff, helping translate academic programs and events into compelling digital stories.
Provide basic training and support to TSUAg units contributing to the website or communications platforms.
Coordinate with University communications and IT units to ensure consistency across platforms.
Additional Duties & Responsibilities
Assist with event coverage through live posting, photography, or video.
Maintain a digital asset library (photos, graphics, video clips, and templates).
Perform other communications-related duties as assigned.
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Tennessee State University College of Agriculture
invites applications for the position of
Digital Communications & Web Specialist.
The Digital Communications & Web Specialist plays a central role in shaping the Tennessee State University TSUAg of Agriculture's (TSUAg) online presence and brand identity, along with supporting TSUAg's broader communications strategy by contributing content for social media, newsletters, photography, and video storytelling. This position is responsible for creating, updating, and managing the TSUAg website to ensure it remains accurate, engaging, user-friendly, and reflective of the College's mission. This role blends technical expertise with creativity, making it ideal for a communications professional who thrives in both digital and multimedia environments.
Essential Duties & Responsibilities: Website Management
Oversee the design, functionality, and daily updates of the TSUAg website, ensuring accurate, accessible, and engaging content.
Collaborate with faculty, staff, and administration to keep web pages current and aligned with TSUAg priorities.
Monitor site performance, analytics, and SEO to improve visibility and user experience.
Ensure compliance with accessibility standards and University brand/style guidelines.
Content Creation & Communications
Write and edit web, social, and newsletter content tailored to target audiences.
Capture and edit photography and video to highlight TSUAg events, faculty research, and student success stories.
Assist with press releases, features, and marketing collateral as needed.
Social Media & Digital Engagement
Support TSUAg social media accounts with engaging posts, campaigns, and multimedia.
Monitor analytics and audience trends to refine strategies and grow engagement.
Collaboration & Support
Serve as a communications resource to faculty and staff, helping translate academic programs and events into compelling digital stories.
Provide basic training and support to TSUAg units contributing to the website or communications platforms.
Coordinate with University communications and IT units to ensure consistency across platforms.
Additional Duties & Responsibilities
Assist with event coverage through live posting, photography, or video.
Maintain a digital asset library (photos, graphics, video clips, and templates).
Perform other communications-related duties as assigned.
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