Shinesty
Social Media Manager w/ a Sense of Humor
Shinesty, Nashville, Tennessee, United States, 37247
At Shinesty, we design dangerously comfortable clothing and sell with an irreverent and eclectic brand voice. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.
We're looking for a Social Media Manager to take the reins of our social presence and continue making Shinesty the funniest, most engaging apparel brand on the internet. This isn't just memes and shit posts, though—we're looking for someone who's a great creative storyteller to create compelling, high-quality content of all types that grows our following and engages our audience.
What You’ll Do Content Creation & Social Storytelling (50%)
Independently produce content that embodies Shinesty's brand voice and sense of humor, and gets the people going
Own and execute TikTok and Instagram strategies, with a focus on driving organic growth and engagement
Tackle YouTube as a new organic channel and grow our audience with short- and longform content
Act as the creative voice behind our social channels—brainstorming, scripting, shooting, and editing content that resonates
Identify and execute high-visibility, pro- and reactive PR stunts that capture pop culture + news moments to amplify our brand
Community Engagement & Brand Personality (30%)
Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user-generated content
Develop creative ways to involve our audience in content, including (but not limited to) trends, challenges, video series, image series, giveaways, etc
Copywriting & Marketing Support (20%)
Pinch hit and support the marketing team as a creative lead by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed to bring your idea to life
Jump in on miscellaneous marketing efforts as needed—because we move fast, and every day brings something new
Qualifications Who You Are
First and foremost, a great storyteller who is comfortable on camera and can tell stories about our brand, products, employees, and the weird fun stuff we love
A self-sufficient content creator who is comfortable on camera and can brainstorm, execute, and edit videos without hand-holding
Funny as hell—translate the Shinesty brand into engaging, irreverent content for our fans
A strong writer who can craft witty, effective copy that drives engagement and sales
A learner who understands why a piece or style of content hit or flopped, and knows when to double down or move on to another angle
We Will Consider…
Every applicant, regardless of professional background or years of experience. We don't want the perfect resume, we want the perfect person for the role.
Makes us laugh hysterically
Understands and likes the brand
Will get along with our team
Cares about making something original and great, even if that means a lot of failure on the way there
How to Apply
Fill out the application
Provide some sort of creative portfolio that shows off your storytelling and humor that makes it clear you get and can contribute to the Shinesty brand. That could be:
Published work
Unpublished work
Professional portfolio
Personal portfolio
Social media accounts
Stuff you're about to make up
A video of you explaining to us why you don't have a portfolio but why you should be considered anyway
Or…something else we haven't even thought of
Link or upload a 30s - 1min video about a past or current job that shows off your storytelling chops
We're not looking for the slickest production or the best lighting — we're looking for someone who can hold our attention and make us laugh
Feel free to do this however you want—use screenshots, talk to camera, do a voiceover, put silent captions on screen, whatever. If we watch it and we love it, the format doesn’t matter.
Benefits
Relocation budget available (to Denver/Boulder), will also consider remote applicants with travel to Denver/Boulder
Competitive salary plus generous bonus incentives
Laptop and whatever other equipment you need to entertain the people
Full medical, dental, and vision insurance
Dog‑friendly office
Flexible PTO, no need to accrue time, take as much as you’d like
Flexible working hours, just get your stuff done and generate results
All the tools and resources you need to be successful in this role
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at Shinesty by 2x
#J-18808-Ljbffr
We're looking for a Social Media Manager to take the reins of our social presence and continue making Shinesty the funniest, most engaging apparel brand on the internet. This isn't just memes and shit posts, though—we're looking for someone who's a great creative storyteller to create compelling, high-quality content of all types that grows our following and engages our audience.
What You’ll Do Content Creation & Social Storytelling (50%)
Independently produce content that embodies Shinesty's brand voice and sense of humor, and gets the people going
Own and execute TikTok and Instagram strategies, with a focus on driving organic growth and engagement
Tackle YouTube as a new organic channel and grow our audience with short- and longform content
Act as the creative voice behind our social channels—brainstorming, scripting, shooting, and editing content that resonates
Identify and execute high-visibility, pro- and reactive PR stunts that capture pop culture + news moments to amplify our brand
Community Engagement & Brand Personality (30%)
Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user-generated content
Develop creative ways to involve our audience in content, including (but not limited to) trends, challenges, video series, image series, giveaways, etc
Copywriting & Marketing Support (20%)
Pinch hit and support the marketing team as a creative lead by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed to bring your idea to life
Jump in on miscellaneous marketing efforts as needed—because we move fast, and every day brings something new
Qualifications Who You Are
First and foremost, a great storyteller who is comfortable on camera and can tell stories about our brand, products, employees, and the weird fun stuff we love
A self-sufficient content creator who is comfortable on camera and can brainstorm, execute, and edit videos without hand-holding
Funny as hell—translate the Shinesty brand into engaging, irreverent content for our fans
A strong writer who can craft witty, effective copy that drives engagement and sales
A learner who understands why a piece or style of content hit or flopped, and knows when to double down or move on to another angle
We Will Consider…
Every applicant, regardless of professional background or years of experience. We don't want the perfect resume, we want the perfect person for the role.
Makes us laugh hysterically
Understands and likes the brand
Will get along with our team
Cares about making something original and great, even if that means a lot of failure on the way there
How to Apply
Fill out the application
Provide some sort of creative portfolio that shows off your storytelling and humor that makes it clear you get and can contribute to the Shinesty brand. That could be:
Published work
Unpublished work
Professional portfolio
Personal portfolio
Social media accounts
Stuff you're about to make up
A video of you explaining to us why you don't have a portfolio but why you should be considered anyway
Or…something else we haven't even thought of
Link or upload a 30s - 1min video about a past or current job that shows off your storytelling chops
We're not looking for the slickest production or the best lighting — we're looking for someone who can hold our attention and make us laugh
Feel free to do this however you want—use screenshots, talk to camera, do a voiceover, put silent captions on screen, whatever. If we watch it and we love it, the format doesn’t matter.
Benefits
Relocation budget available (to Denver/Boulder), will also consider remote applicants with travel to Denver/Boulder
Competitive salary plus generous bonus incentives
Laptop and whatever other equipment you need to entertain the people
Full medical, dental, and vision insurance
Dog‑friendly office
Flexible PTO, no need to accrue time, take as much as you’d like
Flexible working hours, just get your stuff done and generate results
All the tools and resources you need to be successful in this role
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at Shinesty by 2x
#J-18808-Ljbffr