SAP
SAP America: Digital Marketing Expert -Event Digital Experience Strategy
SAP, New York, New York, us, 10261
Overview
SAP America: Digital Marketing Expert -Event Digital Experience Business Product Owner Location: NYC Preferred Department: CDX: Digital Experience Management/T3 Reports to: Kate Ronemus About The Role We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes. The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You’ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization's goals.
Key Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms
Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes
Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions
Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization
Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement
Provide thought leadership and vision for digital transformation within event marketing
Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases
Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations
Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely
Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact
Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualifications
5+ years of experience in digital marketing, event marketing, or user experience strategy
Proven expertise with event platforms, including setup, integrations, reporting, and optimization
Strong understanding of digital user experience design, particularly for event lifecycle and engagement
Demonstrated ability to gather business requirements and translate them into actionable digital strategies
Exceptional communication, collaboration, and interpersonal skills
Strong project management and organizational capabilities
Ability to manage and resolve complex issues with a solution-oriented mindset
Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred Qualifications
Experience in B2B enterprise event marketing
Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization
Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce)
User experience or design thinking certifications a plus
Agile or project management certifications (PMP, Scrum) are a bonus
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or assistance to navigate our website or to complete your application, please email Recruiting Operations Team: Careers@sap.com.
Compensation Range Transparency: SAP provides the annualized compensation range inclusive of base salary and variable incentive target. Targeted combined range for this position is 121800 - 255700 (USD). The actual offer will depend on several factors as determined through the selection process. See SAP North America Benefits for details.
Additional Information Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time
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SAP America: Digital Marketing Expert -Event Digital Experience Business Product Owner Location: NYC Preferred Department: CDX: Digital Experience Management/T3 Reports to: Kate Ronemus About The Role We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes. The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You’ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization's goals.
Key Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms
Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes
Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions
Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization
Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement
Provide thought leadership and vision for digital transformation within event marketing
Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases
Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations
Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely
Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact
Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualifications
5+ years of experience in digital marketing, event marketing, or user experience strategy
Proven expertise with event platforms, including setup, integrations, reporting, and optimization
Strong understanding of digital user experience design, particularly for event lifecycle and engagement
Demonstrated ability to gather business requirements and translate them into actionable digital strategies
Exceptional communication, collaboration, and interpersonal skills
Strong project management and organizational capabilities
Ability to manage and resolve complex issues with a solution-oriented mindset
Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred Qualifications
Experience in B2B enterprise event marketing
Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization
Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce)
User experience or design thinking certifications a plus
Agile or project management certifications (PMP, Scrum) are a bonus
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or assistance to navigate our website or to complete your application, please email Recruiting Operations Team: Careers@sap.com.
Compensation Range Transparency: SAP provides the annualized compensation range inclusive of base salary and variable incentive target. Targeted combined range for this position is 121800 - 255700 (USD). The actual offer will depend on several factors as determined through the selection process. See SAP North America Benefits for details.
Additional Information Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time
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