SAP Belgium NV/SA
SAP America: Digital Marketing Expert -Event Digital Experience Strategy
SAP Belgium NV/SA, New York, New York, us, 10261
SAP America: Digital Marketing Expert -Event Digital Experience Strategy
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we\'ll bring out the best in you. We\'re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what\'s next. The work is challenging – but it matters. You\'ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What\'s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Job Title: Digital Marketing Expert -Event Digital Experience Strategy
Location: NYC Preferred
Department: CDX: Digital Experience Management/T3
Reports to: Kate Ronemus
Overview We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes.
The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You\'ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization\'s goals.
Key Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms
Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes
Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions
Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization
Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement
Provide thought leadership and vision for digital transformation within event marketing
Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases
Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations
Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely
Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact
Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualifications
5+ years of experience in digital marketing, event marketing, or user experience strategy
Proven expertise in event platforms, including setup, integrations, reporting, and optimization
Strong understanding of digital user experience design, particularly for event lifecycle and engagement
Demonstrated ability to gather business requirements and translate them into actionable digital strategies
Exceptional communication, collaboration, and interpersonal skills
Strong project management and organizational capabilities
Ability to manage and resolve complex issues with a solution-oriented mindset
Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred Qualifications
Experience in B2B enterprise event marketing
Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization
Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce)
User experience or design thinking certifications a plus
Agile or project management certifications (PMP, Scrum) are a bonus
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP\'s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP\'s commitment to pay equity. The targeted combined range for this position is 121800 - 255700 (USD). The actual amount will be within that range, dependent upon factors such as education, skills, experience, scope, location, and performance. Any SAP variable incentive includes a targeted dollar amount; actual payout depends on company and personal performance. For benefits details, see SAP North America Benefits.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Event Marketing, ERP, User Experience, Cloud, Project Manager, Marketing, Technology
#J-18808-Ljbffr
Job Title: Digital Marketing Expert -Event Digital Experience Strategy
Location: NYC Preferred
Department: CDX: Digital Experience Management/T3
Reports to: Kate Ronemus
Overview We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes.
The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You\'ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization\'s goals.
Key Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms
Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes
Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions
Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization
Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement
Provide thought leadership and vision for digital transformation within event marketing
Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases
Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations
Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely
Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact
Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualifications
5+ years of experience in digital marketing, event marketing, or user experience strategy
Proven expertise in event platforms, including setup, integrations, reporting, and optimization
Strong understanding of digital user experience design, particularly for event lifecycle and engagement
Demonstrated ability to gather business requirements and translate them into actionable digital strategies
Exceptional communication, collaboration, and interpersonal skills
Strong project management and organizational capabilities
Ability to manage and resolve complex issues with a solution-oriented mindset
Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred Qualifications
Experience in B2B enterprise event marketing
Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization
Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce)
User experience or design thinking certifications a plus
Agile or project management certifications (PMP, Scrum) are a bonus
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP\'s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP\'s commitment to pay equity. The targeted combined range for this position is 121800 - 255700 (USD). The actual amount will be within that range, dependent upon factors such as education, skills, experience, scope, location, and performance. Any SAP variable incentive includes a targeted dollar amount; actual payout depends on company and personal performance. For benefits details, see SAP North America Benefits.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Event Marketing, ERP, User Experience, Cloud, Project Manager, Marketing, Technology
#J-18808-Ljbffr