SAP SE
SAP America: Digital Marketing Expert -Event Digital Experience Business Product
SAP SE, New York, New York, us, 10261
Overview
We are SAP America: Digital Marketing Expert - Event Digital Experience Business Product Owner. We help the world run better. At SAP, we keep it simple: you bring your best to us, and we\'ll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what\'s next. The work is challenging – but it matters. You\'ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What\'s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Job Title:
Digital Marketing Expert – Event Digital Experience Business Product Owner Location:
NYC Preferred Department:
CDX: Digital Experience Management/T3 Reports to:
Kate Ronemus Role Summary
We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in-person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes. The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You\'ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization\'s goals.
Key Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement Provide thought leadership and vision for digital transformation within event marketing Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualifications
5+ years of experience in digital marketing, event marketing, or user experience strategy Proven expertise in event platforms, including setup, integrations, reporting, and optimization Strong understanding of digital user experience design, particularly for event lifecycle and engagement Demonstrated ability to gather business requirements and translate them into actionable digital strategies Exceptional communication, collaboration, and interpersonal skills Ability to manage and resolve complex issues with a solution-oriented mindset Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred Qualifications
Experience in B2B enterprise event marketing Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce) User experience or design thinking certifications a plus Agile or project management certifications (PMP, Scrum) are a bonus
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in ERP software, SAP has evolved to become a market leader in end-to-end business application software and related services. As a cloud company with a large workforce, we are purpose-driven and future-focused, with a collaborative team ethic and commitment to personal development. At SAP, you can bring out your best. We win with inclusion
SAP\'s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best. SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or assistance to navigate our website or complete your application, please email Recruiting Operations Team: Careers@sap.com. Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 121,800 - 255,700 (USD). The actual offer will be within that range, dependent on education, skills, experience, scope, location, etc., as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. For benefits, please reference the SAP North America Benefits page. Please note that any violation of guidelines may result in disqualification from the hiring process. Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Location: New York, NY, US, 10001 Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Event Marketing, ERP, SAP, Project Manager, Cloud, Marketing, Technology
#J-18808-Ljbffr
We are SAP America: Digital Marketing Expert - Event Digital Experience Business Product Owner. We help the world run better. At SAP, we keep it simple: you bring your best to us, and we\'ll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what\'s next. The work is challenging – but it matters. You\'ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What\'s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Job Title:
Digital Marketing Expert – Event Digital Experience Business Product Owner Location:
NYC Preferred Department:
CDX: Digital Experience Management/T3 Reports to:
Kate Ronemus Role Summary
We are seeking a Digital Marketing Expert who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in-person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes. The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You\'ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization\'s goals.
Key Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement Provide thought leadership and vision for digital transformation within event marketing Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualifications
5+ years of experience in digital marketing, event marketing, or user experience strategy Proven expertise in event platforms, including setup, integrations, reporting, and optimization Strong understanding of digital user experience design, particularly for event lifecycle and engagement Demonstrated ability to gather business requirements and translate them into actionable digital strategies Exceptional communication, collaboration, and interpersonal skills Ability to manage and resolve complex issues with a solution-oriented mindset Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred Qualifications
Experience in B2B enterprise event marketing Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce) User experience or design thinking certifications a plus Agile or project management certifications (PMP, Scrum) are a bonus
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in ERP software, SAP has evolved to become a market leader in end-to-end business application software and related services. As a cloud company with a large workforce, we are purpose-driven and future-focused, with a collaborative team ethic and commitment to personal development. At SAP, you can bring out your best. We win with inclusion
SAP\'s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best. SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or assistance to navigate our website or complete your application, please email Recruiting Operations Team: Careers@sap.com. Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 121,800 - 255,700 (USD). The actual offer will be within that range, dependent on education, skills, experience, scope, location, etc., as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. For benefits, please reference the SAP North America Benefits page. Please note that any violation of guidelines may result in disqualification from the hiring process. Requisition ID: 435580 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Location: New York, NY, US, 10001 Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Event Marketing, ERP, SAP, Project Manager, Cloud, Marketing, Technology
#J-18808-Ljbffr