Sleepyhead
Email & SMS Marketing Manager (Scottsdale)
Sleepyhead, Scottsdale, Arizona, United States, 85261
Location: In-Office | Old Town Scottsdale, AZ
Salary: $70,000-$90,000
Company: Sleepyhead USA
About Sleepyhead
Sleepyhead is one of the fastest-growing brands in the sleep industry
recently named to the Inc. 5000 list of Americas fastest-growing private companies . Were a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following of students, parents, and young adults who love better sleep (and better design).
As we expand into new product lines and retail channels, were looking for an Email & SMS Marketing Manager to take ownership of our lifecycle marketing and help us drive retention, revenue, and brand loyalty at scale.
Position Overview
Were seeking a full-time, in-person Email & SMS Marketing Manager who will lead strategy, execution, and optimization of our Klaviyo and Attentive programs. Youll own the customer journey from signup to repeat purchase, designing smart automations and engaging campaigns that connect with our audiences and drive measurable results. Youll also collaborate on ad creative and campaign alignment across Meta, TikTok, and other channels to ensure Sleepyheads message stays cohesive and impactful.
This role is perfect for someone who blends creative storytelling with data-driven decision-making
someone who wants to join a high-momentum, entrepreneurial brand and grow with it.
Key Responsibilities
Email & SMS Strategy & Execution
Manage all campaigns, flows, and automations in Klaviyo and Attentive. Develop advanced segmentation and personalization to reach students, parents, and repeat buyers. Create A/B tests and data-backed experiments to improve engagement and revenue. Optimize deliverability, list health, and engagement KPIs (open rate, CTR, CVR, LTV). Build campaign calendars aligned with product drops, promotions, and key seasonal moments. Analyze results, identify trends, and recommend next steps to leadership weekly. Lifecycle & Retention Marketing
Map customer journeys and build multi-touchpoint strategies that drive retention and repeat purchase. Integrate data from Shopify, TikTok Shop, and other tools for precise segmentation. Partner with creative and ops teams to ensure cohesive messaging from ads to inbox. Paid Media & Cross-Channel Support
Support paid social campaigns by aligning creative and messaging with lifecycle strategy. Review cross-channel performance and collaborate on full-funnel campaign execution. Assist with budget pacing, projections, and ad + email performance reporting. Reporting & Collaboration
Maintain weekly dashboards tracking key lifecycle metrics and performance trends. Present insights, testing results, and growth recommendations directly to leadership. Collaborate closely with creative, operations, and product teams to bring integrated campaigns to life.
Qualifications
4+ years of experience in email/SMS marketing for an e-commerce or DTC brand. Expert knowledge of Klaviyo, Attentive or
HubSpot (segmentation, automations, deliverability). Strong understanding of lifecycle marketing and customer retention strategies. Data-driven mindset with proficiency in Shopify , Google Analytics , and Google Sheets . Experience working cross-functionally with creative and performance teams. Excellent copywriting and storytelling instincts. Thrive in a fast-paced, high-growth environment where innovation is encouraged.
Why Sleepyhead?
Were a recognized leader in e-commerce growth (Inc. 5000 honoree). Youll make a direct impact on one of the fastest-scaling sleep brands in the U.S. Youll own key growth channels and have the freedom to innovate. Youll work in a fun, ambitious, and purpose-driven culture in the heart of Old Town Scottsdale.
This position is full-time and in-person (MondayFriday, 8:00am4:30pm). Benefits include: matching 401(k), health, dental, and vision insurance, paid holidays, and PTO. Please do not apply if seeking remote or hybrid work.
Ready to Grow with Sleepyhead?
If youre a creative, analytical marketer ready to take full ownership of email and SMS marketing for a rapidly growing DTC brand
wed love to meet you. (Recruiters and agencies, please do not reach out.)
About Sleepyhead
Sleepyhead is one of the fastest-growing brands in the sleep industry
recently named to the Inc. 5000 list of Americas fastest-growing private companies . Were a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following of students, parents, and young adults who love better sleep (and better design).
As we expand into new product lines and retail channels, were looking for an Email & SMS Marketing Manager to take ownership of our lifecycle marketing and help us drive retention, revenue, and brand loyalty at scale.
Position Overview
Were seeking a full-time, in-person Email & SMS Marketing Manager who will lead strategy, execution, and optimization of our Klaviyo and Attentive programs. Youll own the customer journey from signup to repeat purchase, designing smart automations and engaging campaigns that connect with our audiences and drive measurable results. Youll also collaborate on ad creative and campaign alignment across Meta, TikTok, and other channels to ensure Sleepyheads message stays cohesive and impactful.
This role is perfect for someone who blends creative storytelling with data-driven decision-making
someone who wants to join a high-momentum, entrepreneurial brand and grow with it.
Key Responsibilities
Email & SMS Strategy & Execution
Manage all campaigns, flows, and automations in Klaviyo and Attentive. Develop advanced segmentation and personalization to reach students, parents, and repeat buyers. Create A/B tests and data-backed experiments to improve engagement and revenue. Optimize deliverability, list health, and engagement KPIs (open rate, CTR, CVR, LTV). Build campaign calendars aligned with product drops, promotions, and key seasonal moments. Analyze results, identify trends, and recommend next steps to leadership weekly. Lifecycle & Retention Marketing
Map customer journeys and build multi-touchpoint strategies that drive retention and repeat purchase. Integrate data from Shopify, TikTok Shop, and other tools for precise segmentation. Partner with creative and ops teams to ensure cohesive messaging from ads to inbox. Paid Media & Cross-Channel Support
Support paid social campaigns by aligning creative and messaging with lifecycle strategy. Review cross-channel performance and collaborate on full-funnel campaign execution. Assist with budget pacing, projections, and ad + email performance reporting. Reporting & Collaboration
Maintain weekly dashboards tracking key lifecycle metrics and performance trends. Present insights, testing results, and growth recommendations directly to leadership. Collaborate closely with creative, operations, and product teams to bring integrated campaigns to life.
Qualifications
4+ years of experience in email/SMS marketing for an e-commerce or DTC brand. Expert knowledge of Klaviyo, Attentive or
HubSpot (segmentation, automations, deliverability). Strong understanding of lifecycle marketing and customer retention strategies. Data-driven mindset with proficiency in Shopify , Google Analytics , and Google Sheets . Experience working cross-functionally with creative and performance teams. Excellent copywriting and storytelling instincts. Thrive in a fast-paced, high-growth environment where innovation is encouraged.
Why Sleepyhead?
Were a recognized leader in e-commerce growth (Inc. 5000 honoree). Youll make a direct impact on one of the fastest-scaling sleep brands in the U.S. Youll own key growth channels and have the freedom to innovate. Youll work in a fun, ambitious, and purpose-driven culture in the heart of Old Town Scottsdale.
This position is full-time and in-person (MondayFriday, 8:00am4:30pm). Benefits include: matching 401(k), health, dental, and vision insurance, paid holidays, and PTO. Please do not apply if seeking remote or hybrid work.
Ready to Grow with Sleepyhead?
If youre a creative, analytical marketer ready to take full ownership of email and SMS marketing for a rapidly growing DTC brand
wed love to meet you. (Recruiters and agencies, please do not reach out.)