Marketing Specialist Job at ARC Abrasives, Inc. in Troy

ARC Abrasives, Inc. is seeking a Marketing Specialist to be at the heart of our growth at our HQ in Troy, Ohio. You'll develop and execute multi-channel campaigns-creating engaging content for our website, ecommerce, email, tradeshows, and social platforms, analyzing performance, and collaborating across teams to tell one cohesive, powerful story.

We're looking for a specific kind of person. We need someone who is naturally curious and a quick study. You're the type of person who can absorb new information fast and get a handle on complex ideas without missing a beat. You pair that with a deeply analytical mind. You don't just see problems, you dig deep to find their root cause and then build a smart strategy to solve them. You have a vision for engaging customers across many channels with the right content at the right time. We want to find someone with a creative and innovative spark who doesn't just stick to the playbook but comes up with imaginative, new ways to tackle challenges and improve our customer's experience.

You should be someone with unnatural resourcefulness and initiative. When you hit a barrier, your first instinct is to THINK and then work through it. You achieve results because you like action and have a high sense of responsibility. This goes hand-in-hand with being a great planner. You know how to organize your work, focus on key priorities, and manage your time and budget efficiently.

We have a high bar at ARC, so we're looking for A-Players. You set high standards for yourself and inspire others to do the same. Because things move fast, you need to be someone who can handle complexity and change with ease.

Finally, your personality will make a huge difference. It's crucial that you're customer-focused and skilled at building strong, partner-like relationships. We need a persuasive communicator who can sell a vision, make a great first impression, bring a high level of energy and drive every day.

You're a great fit if you have

• Strong project management abilities and attention to detail.
• Built marketing campaigns around the buyer journey and improved them based on analytics
• Persuasive copywriting skills
• Graphic design skills
• Organized and managed tradeshows
• Proven experience with digital marketing tools and platforms (e.g., Google Analytics, CRM software, SEO tools, Email Marketing platforms)
• A 4-year degree in business, marketing, advertising, etc.
• 3+ years of experience in a marketing-type role
• Social media management experience
• Google Ads Experience
• A fundamental understanding of marketing process - starting with goals/objectives of the project and developing tactics under a strategy
• Natural curiosity - entrepreneurial
• A love for pop culture and stay up to date on today's vibe

Marketing Specialist - Ideal Candidate

• Demonstrated ability to acquire Marketing Qualified Leads and nurture current customers through multi-channel marketing campaigns (social, email, content).
• Have 3 years' marketing experience in an industry other than manufacturing. Ideal experience in:
  • Product marketing
  • Consumer goods
  • Tech/SaaS industry
  • Marketing agency
  • Ecommerce
• Understands that all marketing tasks/efforts require a process, should be aligned with the overall marketing strategy, and measurable.
• Work from ARC corporate office full-time.
• Proven ability to write compelling, persuasive copy and experience in graphic design.

Any hiring offers are always contingent on background check and drug screen results.