Humana
Overview
Become a part of our caring community and help us put health first. Humana is a healthcare leader dedicated to improving the health and well-being of vulnerable populations. We are seeking a Principal, Medicaid Product Marketing to lead the development of marketing strategies that support Humana’s Medicaid business and the Healthy Horizons brand. The Principal, Medicaid Product Marketing will ensure that our messaging resonates with diverse populations and drives awareness, engagement, and trust in the communities we serve. This role is ideal for a strategic marketer who deeply understands health insurance products and how to develop campaign strategies in a fast-paced, regulated environment.
Base pay range $138,900.00/yr - $191,000.00/yr
Role Responsibilities
Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
Oversee campaign planning, creative development, and performance tracking.
Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.
Qualifications Required
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
Proven leadership in cross-functional collaboration and campaign development.
Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative.
Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.
Preferred
Master’s degree or certification in Marketing, Communications or Business.
Experience working directly with state Medicaid agencies, managed care organizations (MCOs), or CMS.
Background in multicultural marketing or health equity initiatives.
Familiarity with CMS guidelines and Medicaid-specific engagement strategies.
Additional information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, internet service must meet criteria: download speed 25 Mbps and upload speed 10 Mbps; wireless, wired cable or DSL connection recommended.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees in California, Illinois, Montana, or South Dakota may receive bi-weekly internet expense payments.
Humana provides necessary telephone equipment to meet business requirements.
Work from a dedicated space with protection of member PHI / HIPAA information.
Benefits Humana offers a variety of benefits to promote employee health and well-being, including health benefits from day 1, paid time off, holidays, volunteer time, 401(k) with employer match, tuition assistance, scholarships for eligible dependents, parental and caregiver leave, and more.
Schedule and Travel
Scheduled weekly hours: 40
Travel: Occasional travel to Humana offices for training or meetings may be required.
Application and Equal Opportunity Application Deadline: 10-22-2025
Humana is an Equal Opportunity Employer. It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana also affirms actions under 503 and VEVRAA to employ individuals with disability or protected veteran status, based on valid job requirements.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Education and Training
Industry: Insurance
Our hiring process may involve text message and email communication via HireVue. Some information may be requested for compliance purposes. Travel and remote work details are subject to company policy.
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Base pay range $138,900.00/yr - $191,000.00/yr
Role Responsibilities
Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
Oversee campaign planning, creative development, and performance tracking.
Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.
Qualifications Required
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
Proven leadership in cross-functional collaboration and campaign development.
Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative.
Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.
Preferred
Master’s degree or certification in Marketing, Communications or Business.
Experience working directly with state Medicaid agencies, managed care organizations (MCOs), or CMS.
Background in multicultural marketing or health equity initiatives.
Familiarity with CMS guidelines and Medicaid-specific engagement strategies.
Additional information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, internet service must meet criteria: download speed 25 Mbps and upload speed 10 Mbps; wireless, wired cable or DSL connection recommended.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees in California, Illinois, Montana, or South Dakota may receive bi-weekly internet expense payments.
Humana provides necessary telephone equipment to meet business requirements.
Work from a dedicated space with protection of member PHI / HIPAA information.
Benefits Humana offers a variety of benefits to promote employee health and well-being, including health benefits from day 1, paid time off, holidays, volunteer time, 401(k) with employer match, tuition assistance, scholarships for eligible dependents, parental and caregiver leave, and more.
Schedule and Travel
Scheduled weekly hours: 40
Travel: Occasional travel to Humana offices for training or meetings may be required.
Application and Equal Opportunity Application Deadline: 10-22-2025
Humana is an Equal Opportunity Employer. It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. Humana also affirms actions under 503 and VEVRAA to employ individuals with disability or protected veteran status, based on valid job requirements.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Education and Training
Industry: Insurance
Our hiring process may involve text message and email communication via HireVue. Some information may be requested for compliance purposes. Travel and remote work details are subject to company policy.
#J-18808-Ljbffr