Proper Hospitality
Director of Sales and Marketing | Santa Monica Proper
Proper Hospitality, Los Angeles, California, United States, 90079
Overview
Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. A seamless merger of historic retrofit and new construction, our 267-room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, a show-stopping rooftop lounge and swimming pool, and 16,000 square feet of meeting and event space. Position Overview The Director of Sales & Marketing is a key member of Santa Monica Proper's executive leadership team, responsible for driving total revenue performance across all market segments through strategic sales initiatives, brand positioning, and integrated marketing efforts. This role oversees the development and execution of a comprehensive sales and marketing strategy to position Santa Monica Proper as a leading luxury destination for discerning travelers, events, and corporate clients. The ideal candidate is a visionary leader with a strong network in the luxury hospitality market, a proven track record of exceeding revenue goals, and the creativity to elevate the brand experience across all channels. Key Responsibilities
Sales Leadership & Strategy Develop and implement a results-driven sales strategy that maximizes revenue across all segments: leisure, corporate, group, catering, and wholesale Lead, mentor, and motivate a high-performing sales and marketing team to achieve and exceed budgeted goals Identify new business opportunities, partnerships, and market trends to drive growth Manage key client relationships, luxury consortia partnerships, and top accounts to ensure loyalty and repeat business Forecast revenue and market share performance, providing strategic insights to the executive team Marketing, Branding & Communications Develop and execute an annual marketing and communications plan that aligns with the hotel’s brand positioning and revenue objectives Oversee all brand communications, digital marketing, and public relations initiatives to ensure consistent and compelling storytelling across channels Partner with the corporate marketing team and external agencies to optimize online visibility, SEO/SEM, social media presence, and CRM campaigns Lead the creation of promotional materials, press releases, and digital assets consistent with the hotel’s luxury identity Curate strategic collaborations, sponsorships, and influencer partnerships that elevate brand awareness in target markets Revenue Optimization & Analysis Collaborate with the Revenue Management and Reservations teams to ensure strategic pricing, inventory management, and channel distribution Analyze sales performance, market conditions, and competitor data to refine strategy and maintain market leadership Prepare and manage the department’s annual budget, forecasts, and performance reports Qualifications & Experience
Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field (MBA preferred) Minimum 8–10 years of progressive sales and marketing experience in luxury hospitality or high-end lifestyle brands Proven track record of achieving sales goals and driving brand performance in luxury markets Exceptional leadership, communication, and negotiation skills Deep understanding of digital marketing, brand management, and revenue strategies Strong network of luxury travel partners, media contacts, and corporate clients Highly strategic thinker with the ability to execute at both macro and micro levels Salary: $200,000-220,000k + bonus Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding. To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper: Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture. Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category. We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances. Seniority level
Director Employment type
Full-time Job function
Sales and Business Development Industries: Hospitality Note: This description has been refined to remove extraneous postings and ensure proper HTML structure while preserving original content intent.
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Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. A seamless merger of historic retrofit and new construction, our 267-room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, a show-stopping rooftop lounge and swimming pool, and 16,000 square feet of meeting and event space. Position Overview The Director of Sales & Marketing is a key member of Santa Monica Proper's executive leadership team, responsible for driving total revenue performance across all market segments through strategic sales initiatives, brand positioning, and integrated marketing efforts. This role oversees the development and execution of a comprehensive sales and marketing strategy to position Santa Monica Proper as a leading luxury destination for discerning travelers, events, and corporate clients. The ideal candidate is a visionary leader with a strong network in the luxury hospitality market, a proven track record of exceeding revenue goals, and the creativity to elevate the brand experience across all channels. Key Responsibilities
Sales Leadership & Strategy Develop and implement a results-driven sales strategy that maximizes revenue across all segments: leisure, corporate, group, catering, and wholesale Lead, mentor, and motivate a high-performing sales and marketing team to achieve and exceed budgeted goals Identify new business opportunities, partnerships, and market trends to drive growth Manage key client relationships, luxury consortia partnerships, and top accounts to ensure loyalty and repeat business Forecast revenue and market share performance, providing strategic insights to the executive team Marketing, Branding & Communications Develop and execute an annual marketing and communications plan that aligns with the hotel’s brand positioning and revenue objectives Oversee all brand communications, digital marketing, and public relations initiatives to ensure consistent and compelling storytelling across channels Partner with the corporate marketing team and external agencies to optimize online visibility, SEO/SEM, social media presence, and CRM campaigns Lead the creation of promotional materials, press releases, and digital assets consistent with the hotel’s luxury identity Curate strategic collaborations, sponsorships, and influencer partnerships that elevate brand awareness in target markets Revenue Optimization & Analysis Collaborate with the Revenue Management and Reservations teams to ensure strategic pricing, inventory management, and channel distribution Analyze sales performance, market conditions, and competitor data to refine strategy and maintain market leadership Prepare and manage the department’s annual budget, forecasts, and performance reports Qualifications & Experience
Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field (MBA preferred) Minimum 8–10 years of progressive sales and marketing experience in luxury hospitality or high-end lifestyle brands Proven track record of achieving sales goals and driving brand performance in luxury markets Exceptional leadership, communication, and negotiation skills Deep understanding of digital marketing, brand management, and revenue strategies Strong network of luxury travel partners, media contacts, and corporate clients Highly strategic thinker with the ability to execute at both macro and micro levels Salary: $200,000-220,000k + bonus Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding. To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper: Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture. Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category. We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances. Seniority level
Director Employment type
Full-time Job function
Sales and Business Development Industries: Hospitality Note: This description has been refined to remove extraneous postings and ensure proper HTML structure while preserving original content intent.
#J-18808-Ljbffr