Tech-Nique Partners is hiring: Content Author & Campaign Platform Expert in Wood

Content Author & Campaign Platform Expert

Direct message the job poster from Tech-Nique Partners

My client is seeking a dynamic Content Author & Campaign Platform Expert to join their growing team. This role combines creative storytelling with strong technical expertise in digital marketing and campaign management platforms.

Key Responsibilities

• Develop, write, and edit clear, engaging, and compliant content across digital channels (email, web, in-app, SMS, and social).
• Create tailored content for different audience segments including customers, partners, and internal stakeholders.
• Collaborate with product, compliance, and marketing teams to ensure accuracy, tone, and brand consistency.
• Manage and maintain content repositories and version control for marketing assets.

Campaign Platform Management

• Build, test, and deploy omnichannel marketing campaigns using campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp or equivalent).
• Manage customer journeys, automation workflows, segmentation logic, and personalization rules.
• Analyze campaign performance metrics and provide insights to optimize engagement and conversion.
• Ensure campaigns adhere to regulatory requirements, data privacy policies, and company brand guidelines.
• Partner with Product Marketing, Sales, and Data teams to translate business objectives into content and campaign strategies.
• Support content governance and ensure consistent application of messaging frameworks across the organization.
• Provide training and documentation for campaign workflows and best practices.

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–7 years of experience in content authoring and marketing campaign management, financial services, or technology company.
• Strong knowledge of digital campaign tools such as Salesforce Marketing Cloud, Mailchimp, Adobe Experience Manager, Marketo, or similar.
• Expert in HTML development, email templates, and campaign tagging.
• Take a design from the UI/UX designer and convert to HTML templates for communication via email or social media platforms.
• Excellent writing, editing, and storytelling skills with attention to tone, compliance, and clarity.
• Understanding of marketing automation, data-driven targeting, and customer journey mapping.
• Analytical mindset with experience in campaign reporting and performance optimization.
• Experience with personalization and dynamic content management.
• Familiarity with financial products, regulatory marketing requirements, and consumer finance communication standards.

Core Competencies

• Strong communication and collaboration skills.
• Detail-oriented with excellent organizational ability.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strategic thinker with a creative and analytical approach to problem solving.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing and Writing/Editing