Manager of Growth & Brand (Founding Marketer) Job at Assisting Hands of Orland P

Manager of Growth & Brand (Founding Marketer)

High-Acuity Homecare & Special Infusions + Assisting Hands Orland Park

Location: Chicago (field-heavy across south & southwest corridors)

Reports to: CEO

Own the growth agenda for two complementary brands.

You’ll be the one-person founding marketing team driving referral‑based growth for MedBridge High‑Acuity Homecare & Infusions and demand generation + community presence for Assisting Hands Orland Park (private‑duty home care). The foundation is live—your mission is to win trust, expand referrers, and convert opportunities into care starts.

What you’ll own (no site‑building—pure growth & relationships)

MedBridge (High‑Acuity Homecare & Infusions)

• Referral & partner expansion: Systematically win hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a tight cadence of practice visits, lunch‑and‑learns, clinical in‑services, and co‑marketing kits—each with a documented next step.
• Account‑based plays: Tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles); targeted outreach (email/DM/calls/mailers) and micro‑events near priority hospitals/clinics.
• Clinician‑credible storytelling: Short expert updates and monthly briefs (no PHI) that support physician decision‑making and payer alignment.
• Conversion discipline: Enforce our 2‑hour referral response promise, tighten handoffs to evaluation and Start‑of‑Care (SOC), and remove friction across the referral journey.
• Scorecard & iteration: Run an honest dashboard: inquiries → qualified referrals → eval ≤24h → SOC, split by service line and sub‑market; use it to decide the next campaign.
• Compliance by default: HIPAA‑safe materials, claims substantiation, version‑controlled approvals—survey‑ready at all times.

Assisting Hands Orland Park (Private‑Duty Home Care)

• Demand generation & community presence: Build and maintain referral relationships with hospital/rehab discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, faith‑based groups, and community organizations.
• Caregiver brand & pipeline support: Partner with Talent/Operations to position AHOP as an employer of choice; run local caregiver attraction campaigns (events, community partnerships, referral boosters) that improve applicant quality and show‑up/retention—without owning HR operations.
• Family decision enablement: Create simple, empathetic decision aids (no PHI) for families and POAs that clarify services, pricing basics, and the first‑week experience; host periodic “Family Info Sessions” in the community.
• Neighborhood programming: Plan quarterly community events (falls prevention, dementia communication, family caregiver nights) that convert to assessments; maintain relationships with senior resource coordinators and village aging programs.
• Reputation & outreach discipline: Professionally manage testimonials (de‑identified), community sponsorships, and follow‑up cadences; document every touchpoint and its outcome.

Why you’ll love it

• Two brands, one mission: High‑acuity clinical credibility plus everyday home‑care practicality—rich playground for a builder.
• Field‑first impact: You’ll spend real time with clinicians, discharge planners, and community partners—and see your work translate directly to care starts.
• Autonomy with support: Clear KPIs, direct access to CEO/CNO, and latitude to design the plays and ship fast.

What you’ve done

• 5+ years driving referral‑based growth in healthcare or B2B services; bonus for home health/infusion/wound/pharmacy/RPM or private‑duty home care.
• Proven field + campaign integration (you can show an end‑to‑end funnel, not just activities).
• Comfortable running events, writing clinician‑credible copy, coordinating follow‑ups, and reporting results succinctly.
• Compliance‑minded communicator who earns trust with clinicians, discharge planners, and families.

What success looks like

MedBridge

• 2‑Hour Referral Response SLA ≥ 95%
• Time‑to‑SOC median ≤ 24 hours (priority lines)
• Quarter‑over‑quarter growth in net‑new qualified referrers; ≥ 90% source clarity

Assisting Hands Orland Park

• Qualified family inquiries and assessments ↑ quarter‑over‑quarter
• Referral mix diversified across hospitals/SNFs/ALFs/community orgs
• Caregiver attraction support improves show‑up rate and 90‑day retention (in partnership with Ops/TA)

Compensation

Competitive base + performance bonus tied to MedBridge referral growth/Time‑to‑SOC and AHOP inquiry‑to‑assessment‑to‑start conversions.

How to Apply

Apply through this job posting OR send your resume plus 2–3 work samples (a field/campaign you led, a follow‑up playbook, and a results snapshot) to klalwani@assistinghands.com. Subject: Manager of Growth & Brand — Your Name.

Optional: In 5–7 sentences, share the three levers you’d pull first to lift MedBridge referrals and AHOP assessments in our first targeted neighborhoods (no PHI).

Equal Opportunity We hire for skill, integrity, and patient‑first thinking. All qualified applicants will receive consideration without regard to any protected status.