Litera
Segment Marketing Manager
Join the Legal Tech Revolution at Litera. At Litera we’re on a mission to raise the bar for the legal profession by delivering transformational and globally trusted solutions to law firms and corporate legal teams worldwide.
We are expanding our hybrid working model across North America with offices in Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto. Candidates should reside within reasonable commuting distance to any of these hubs, as the role requires on‑site presence at least three days per week.
Overview The Segment Marketing Manager owns marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid‑market, corporate legal, or government). This role shifts the focus from product‑specific promotion to customer‑centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with each segment’s unique needs. The Segment Marketing Manager works closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.
Key Responsibilities
Develop and execute comprehensive marketing strategies for assigned customer segments.
Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
Create segment‑specific messaging, positioning, and thought‑leadership content.
Partner with Product Marketing to align product value propositions with industry relevance.
Support Sales with segment‑tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
Build relationships with industry associations, partners, and thought leaders within the segment.
Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
Strong understanding of customer segmentation, industry trends, and buyer personas.
Proven success in developing go‑to‑market strategies tailored to specific industries or verticals.
Excellent storytelling, messaging, and content creation skills.
Ability to partner cross‑functionally with Product, Sales, and Demand Generation teams.
Experience in campaign development, event marketing, and account‑based marketing (ABM).
Data‑driven mindset with the ability to measure and optimize marketing impact.
Benefits
The company culture emphasizes growth, integrity, and impact.
Commitment to employees with tools that matter and opportunities for professional development.
Global, dynamic, and diverse team environment.
Comprehensive benefits package including health insurance, retirement savings plans, paid time off, and 401(k) with company match.
Career growth and development pathways across technical and leadership roles.
Salary and Compensation Salary range: $105,000 to $135,000. Pay is based on several factors including education, work experience, and certifications. In addition to your base salary, Litera offers incentive and recognition programs, a 401(k) contribution, and other benefits subject to eligibility requirements.
Equal Opportunity Litera is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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We are expanding our hybrid working model across North America with offices in Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto. Candidates should reside within reasonable commuting distance to any of these hubs, as the role requires on‑site presence at least three days per week.
Overview The Segment Marketing Manager owns marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid‑market, corporate legal, or government). This role shifts the focus from product‑specific promotion to customer‑centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with each segment’s unique needs. The Segment Marketing Manager works closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.
Key Responsibilities
Develop and execute comprehensive marketing strategies for assigned customer segments.
Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
Create segment‑specific messaging, positioning, and thought‑leadership content.
Partner with Product Marketing to align product value propositions with industry relevance.
Support Sales with segment‑tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
Build relationships with industry associations, partners, and thought leaders within the segment.
Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
Strong understanding of customer segmentation, industry trends, and buyer personas.
Proven success in developing go‑to‑market strategies tailored to specific industries or verticals.
Excellent storytelling, messaging, and content creation skills.
Ability to partner cross‑functionally with Product, Sales, and Demand Generation teams.
Experience in campaign development, event marketing, and account‑based marketing (ABM).
Data‑driven mindset with the ability to measure and optimize marketing impact.
Benefits
The company culture emphasizes growth, integrity, and impact.
Commitment to employees with tools that matter and opportunities for professional development.
Global, dynamic, and diverse team environment.
Comprehensive benefits package including health insurance, retirement savings plans, paid time off, and 401(k) with company match.
Career growth and development pathways across technical and leadership roles.
Salary and Compensation Salary range: $105,000 to $135,000. Pay is based on several factors including education, work experience, and certifications. In addition to your base salary, Litera offers incentive and recognition programs, a 401(k) contribution, and other benefits subject to eligibility requirements.
Equal Opportunity Litera is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr