Proper Hospitality
Proper Hospitality is seeking a highly talented and visionary Director of Social Media to join our Marketing team in Los Angeles.
Position Overview The Director of Social Media is a dynamic brand storyteller and strategic leader who will shape and scale Proper Hospitality’s organic social presence across platforms. This role is pivotal in evolving our multi-property strategy into a culturally influential, visually iconic, and business-driving brand channel.
We’re looking for someone who’s not just fluent in the digital landscape but can help define it. This person brings fresh thinking and bold creativity. They will blend Proper’s distinctive aesthetic with performance-driven goals, elevating our presence across Instagram, TikTok, Pinterest, and emerging platforms.
This role requires both vision and follow-through. The ideal candidate thrives in fast-paced environments, collaborates deeply with internal and external partners, and is equally energized by strategic planning and thoughtful execution. They are a natural team player who supports their colleagues, brings energy to ideation, and contributes meaningfully across functions.
What You’ll Do
Own Proper’s multi-property organic social strategy and lead content planning across platforms
Champion brand voice and creative vision in daily content, campaigns, and creator partnerships
Lead a test-and-learn approach to formats, captions, and platform innovations
Build and manage a curated network of creators and influencers who reflect our brand values
Collaborate cross-functionally with Creative, Brand, PR, Growth, and Hotel teams
Monitor KPIs like engagement, reach, video views, saves, and contribution to bookings
Support the growth team with insights for paid social, funnel alignment, and creative iteration
Manage and mentor social team members and help scale our brand storytelling across cities
What You Bring
7–10 years in social media strategy or content marketing within luxury, lifestyle, or hospitality
Proven success growing premium brands through culturally resonant content and community
Strong understanding of content performance and influencer marketing
Creative eye for elevated visuals, editorial tone, and on-brand storytelling
Collaborative mindset with experience working across creative and growth teams
Willingness to contribute to both high-level strategy and execution when needed
What We Offer
A creative, collaborative, and design-forward environment
Opportunities to shape the visual identity of new hotel openings and flagship campaigns
Access to unique travel and lifestyle experiences through our properties
Competitive salary, benefits, and travel perks
$110,000-140,000
Company Overview Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. We’re a small, focused team building something long-lasting. The work is hands‑on, dynamic, and meaningful.
To achieve our vision—to inspire and transport people—we seek like‑minded candidates who embody our ethos, The Pillars of Proper:
Care Proper: We are natural and gracious hosts to all.
Achieve Proper: We are committed to excellence.
Imagine Proper: We are resourceful.
Present Proper: We have an appreciation for style and culture.
Proper Hospitality is an equal‑opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state‑protected category.
We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.
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Position Overview The Director of Social Media is a dynamic brand storyteller and strategic leader who will shape and scale Proper Hospitality’s organic social presence across platforms. This role is pivotal in evolving our multi-property strategy into a culturally influential, visually iconic, and business-driving brand channel.
We’re looking for someone who’s not just fluent in the digital landscape but can help define it. This person brings fresh thinking and bold creativity. They will blend Proper’s distinctive aesthetic with performance-driven goals, elevating our presence across Instagram, TikTok, Pinterest, and emerging platforms.
This role requires both vision and follow-through. The ideal candidate thrives in fast-paced environments, collaborates deeply with internal and external partners, and is equally energized by strategic planning and thoughtful execution. They are a natural team player who supports their colleagues, brings energy to ideation, and contributes meaningfully across functions.
What You’ll Do
Own Proper’s multi-property organic social strategy and lead content planning across platforms
Champion brand voice and creative vision in daily content, campaigns, and creator partnerships
Lead a test-and-learn approach to formats, captions, and platform innovations
Build and manage a curated network of creators and influencers who reflect our brand values
Collaborate cross-functionally with Creative, Brand, PR, Growth, and Hotel teams
Monitor KPIs like engagement, reach, video views, saves, and contribution to bookings
Support the growth team with insights for paid social, funnel alignment, and creative iteration
Manage and mentor social team members and help scale our brand storytelling across cities
What You Bring
7–10 years in social media strategy or content marketing within luxury, lifestyle, or hospitality
Proven success growing premium brands through culturally resonant content and community
Strong understanding of content performance and influencer marketing
Creative eye for elevated visuals, editorial tone, and on-brand storytelling
Collaborative mindset with experience working across creative and growth teams
Willingness to contribute to both high-level strategy and execution when needed
What We Offer
A creative, collaborative, and design-forward environment
Opportunities to shape the visual identity of new hotel openings and flagship campaigns
Access to unique travel and lifestyle experiences through our properties
Competitive salary, benefits, and travel perks
$110,000-140,000
Company Overview Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. We’re a small, focused team building something long-lasting. The work is hands‑on, dynamic, and meaningful.
To achieve our vision—to inspire and transport people—we seek like‑minded candidates who embody our ethos, The Pillars of Proper:
Care Proper: We are natural and gracious hosts to all.
Achieve Proper: We are committed to excellence.
Imagine Proper: We are resourceful.
Present Proper: We have an appreciation for style and culture.
Proper Hospitality is an equal‑opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state‑protected category.
We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.
#J-18808-Ljbffr