EmergencyMD
Overview
The primary objective of the Retail Marketing Specialist is to promote the growth of Freedom Outfitters & Armory through both brick & mortar and eCommerce channels. The marketing specialist is responsible for content creation, customer engagement and marketing plan execution across all retail brands under the Freedom Outfitters & Armory umbrella.
Position Attributes
In-depth understanding and usage of ROI principles
Independent motivator who drives for success
Must be an active end user in outdoors, hunting, fishing, firearms, and archery
Existing knowledge of eCommerce and Brand Marketing
Comfortable with the ability to multi-task and operate across different brands
Principal Duties & Responsibilities
Execute promotions that align with the retail sales plan and brand image development
Attend in-store sales events as required for content creation and development
Directly engage with Consumers, local Clubs, Events, and Social Media Groups to grow the retail brands
Manage the retail email list and continued remarketing campaigns
Manage all retail social media accounts and interaction with consumers
Drive non-merchandise, membership, contest, class, and range sales
Assist the Lead Multimedia Marketer in SEO management across all retail websites
Manage the retail vendor CO-OP Funds program
Execute the retail marketing plan on budget, as well as evaluate and suggest redirection of marketing funds based on analyzing sales results, industry trends, demographics, customer satisfaction surveys, competitor trends and other market research information
Support the sales and marketing plans across all entities as needed in a variety of ways
Expectations
Maintain quality relationships and services by living and administering the Freedom Creed
Drive growth in both traffic and sales on all web domains and physical store fronts
Remain flexible with job tasks and duties
Be willing to travel to different store locations as needed
Be willing to attend weekend events as needed
Be independently able to create campaigns and content that speak to the core customer and provide an ROI
#J-18808-Ljbffr
Position Attributes
In-depth understanding and usage of ROI principles
Independent motivator who drives for success
Must be an active end user in outdoors, hunting, fishing, firearms, and archery
Existing knowledge of eCommerce and Brand Marketing
Comfortable with the ability to multi-task and operate across different brands
Principal Duties & Responsibilities
Execute promotions that align with the retail sales plan and brand image development
Attend in-store sales events as required for content creation and development
Directly engage with Consumers, local Clubs, Events, and Social Media Groups to grow the retail brands
Manage the retail email list and continued remarketing campaigns
Manage all retail social media accounts and interaction with consumers
Drive non-merchandise, membership, contest, class, and range sales
Assist the Lead Multimedia Marketer in SEO management across all retail websites
Manage the retail vendor CO-OP Funds program
Execute the retail marketing plan on budget, as well as evaluate and suggest redirection of marketing funds based on analyzing sales results, industry trends, demographics, customer satisfaction surveys, competitor trends and other market research information
Support the sales and marketing plans across all entities as needed in a variety of ways
Expectations
Maintain quality relationships and services by living and administering the Freedom Creed
Drive growth in both traffic and sales on all web domains and physical store fronts
Remain flexible with job tasks and duties
Be willing to travel to different store locations as needed
Be willing to attend weekend events as needed
Be independently able to create campaigns and content that speak to the core customer and provide an ROI
#J-18808-Ljbffr