selfpublishing.com
Hey there, growth-minded ad optimizer
Do you geek out on ROAS, thrive in a world of A/B testing, and know that killer copy and a clear CTA can change everything?
This in-person role is your chance to take the reins on paid media strategy at one of the fastest-growing publishing companies in the country—and help thousands of authors share their message with the world.
Paid Marketing Specialist We’re looking for a sharp, data-driven
Paid Marketing Specialist
to turn ad impressions into revenue and scale campaigns that make an impact.
About Us At
SelfPublishing.com , we help people turn their ideas into published books—and those books into lasting impact. With over 7,000 authors in 90+ countries, we’re on a mission to help
100,000 authors publish by 2035 . We’ve built the go-to platform for writing, self-publishing, and book marketing—and we’re just getting started.
Your Mission Drive significant revenue growth through strategic paid media execution, performance-driven copywriting, and relentless testing. This role is the bridge between message and metric, creative and conversion.
Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
Manage budgets, pacing, and bidding strategies to hit KPIs
Scale winning campaigns and shut down underperformers quickly
Maintain meticulous tracking and performance reporting
Stay ahead of trends and platform updates
Direct Response Copy & Creative (40%)
Write high-converting ad copy that grabs, hooks, and sells
Collaborate with design/video to create compelling creative assets
Conduct audience and competitor research to inform ad angles
Develop briefs, test hooks, and continuously iterate messaging
Push boundaries on creative while staying ROI-focused
Optimization & Analysis (20%)
Analyze campaign data daily—CTR, CVR, ROAS, CPA—nothing slips past you
Use GA4, ad platforms, and heatmaps to inform optimizations
Align with the broader marketing team on funnel and CRO strategies
Identify and implement performance-based improvements fast
You Might Be the One If You Have:
3+ years of hands-on paid media experience (direct response focus)
Proven results managing $60K+/month in ad spend
The ability to write irresistible, scroll-stopping copy
Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
Sharp analytical skills—you know how to read a dashboard and take action
A creative-meets-technical brain that thrives in a fast-paced team
An obsession with testing, optimizing, and scaling
Experience in EdTech, SaaS, or a high-growth startup
Familiarity with ClickFunnels, WebinarJam, or HubSpot
Passion for books, learning, and personal development
Tools You’ll Use:
Google Ads, Meta Ads Manager, TikTok Ads
GA4, Google Sheets (pivot tables, VLOOKUP)
Slack, Asana, Notion
ClickFunnels, WebinarJam (preferred)
Optional: HubSpot, Canva, ChatGPT
Why This Role Rocks This isn’t just another marketing role. You’ll be part of a creative, performance-driven team that actually cares about the mission—helping people share their stories and transform lives through books. Your work will directly drive company growth, and your ideas will be heard (and tested fast).
This is a full-time, in-person role based in
Austin, TX .
Salary Range: $47,000 – $70,000 annually (based on experience and results)
Health Benefits: Medical, dental, and vision coverage
Time Off: Paid Time Off (PTO) + paid holidays
Monthly Self-Care Stipend: Because your well-being matters
Growth-Minded Culture: Work with a team that invests in your personal and professional development
At SelfPublishing.com, we believe your work should make you proud—and your life outside of work should thrive too. We’re building something meaningful and having fun doing it.
Ready to apply? Click below and let’s talk. Let’s turn clicks into customers—and customers into success stories.
#J-18808-Ljbffr
Do you geek out on ROAS, thrive in a world of A/B testing, and know that killer copy and a clear CTA can change everything?
This in-person role is your chance to take the reins on paid media strategy at one of the fastest-growing publishing companies in the country—and help thousands of authors share their message with the world.
Paid Marketing Specialist We’re looking for a sharp, data-driven
Paid Marketing Specialist
to turn ad impressions into revenue and scale campaigns that make an impact.
About Us At
SelfPublishing.com , we help people turn their ideas into published books—and those books into lasting impact. With over 7,000 authors in 90+ countries, we’re on a mission to help
100,000 authors publish by 2035 . We’ve built the go-to platform for writing, self-publishing, and book marketing—and we’re just getting started.
Your Mission Drive significant revenue growth through strategic paid media execution, performance-driven copywriting, and relentless testing. This role is the bridge between message and metric, creative and conversion.
Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
Manage budgets, pacing, and bidding strategies to hit KPIs
Scale winning campaigns and shut down underperformers quickly
Maintain meticulous tracking and performance reporting
Stay ahead of trends and platform updates
Direct Response Copy & Creative (40%)
Write high-converting ad copy that grabs, hooks, and sells
Collaborate with design/video to create compelling creative assets
Conduct audience and competitor research to inform ad angles
Develop briefs, test hooks, and continuously iterate messaging
Push boundaries on creative while staying ROI-focused
Optimization & Analysis (20%)
Analyze campaign data daily—CTR, CVR, ROAS, CPA—nothing slips past you
Use GA4, ad platforms, and heatmaps to inform optimizations
Align with the broader marketing team on funnel and CRO strategies
Identify and implement performance-based improvements fast
You Might Be the One If You Have:
3+ years of hands-on paid media experience (direct response focus)
Proven results managing $60K+/month in ad spend
The ability to write irresistible, scroll-stopping copy
Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
Sharp analytical skills—you know how to read a dashboard and take action
A creative-meets-technical brain that thrives in a fast-paced team
An obsession with testing, optimizing, and scaling
Experience in EdTech, SaaS, or a high-growth startup
Familiarity with ClickFunnels, WebinarJam, or HubSpot
Passion for books, learning, and personal development
Tools You’ll Use:
Google Ads, Meta Ads Manager, TikTok Ads
GA4, Google Sheets (pivot tables, VLOOKUP)
Slack, Asana, Notion
ClickFunnels, WebinarJam (preferred)
Optional: HubSpot, Canva, ChatGPT
Why This Role Rocks This isn’t just another marketing role. You’ll be part of a creative, performance-driven team that actually cares about the mission—helping people share their stories and transform lives through books. Your work will directly drive company growth, and your ideas will be heard (and tested fast).
This is a full-time, in-person role based in
Austin, TX .
Salary Range: $47,000 – $70,000 annually (based on experience and results)
Health Benefits: Medical, dental, and vision coverage
Time Off: Paid Time Off (PTO) + paid holidays
Monthly Self-Care Stipend: Because your well-being matters
Growth-Minded Culture: Work with a team that invests in your personal and professional development
At SelfPublishing.com, we believe your work should make you proud—and your life outside of work should thrive too. We’re building something meaningful and having fun doing it.
Ready to apply? Click below and let’s talk. Let’s turn clicks into customers—and customers into success stories.
#J-18808-Ljbffr