Principal Product Manager, Advertising Job at Demandbase in Myrtle Point

Employer Industry: B2B Technology and Advertising

Why consider this job opportunity:

• Base compensation range up to $245,000
• Comprehensive benefits package including up to 100% paid premiums for Medical and Vision coverage
• Flexible PTO policy and 15 paid holidays in 2025, including No Internal Meetings Fridays
• Opportunities for career advancement and growth within a leading technology company
• Access to mental wellness resources like Modern Health to support emotional well-being
• Commitment to diversity, equity, and inclusion within the workplace

Responsibilities

• Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels
• Evolve the optimization engine into an autonomous system that maximizes pipeline and revenue outcomes
• Collaborate with the Creative Personalization team to integrate adaptive creative and generative content
• Scale video and CTV activation using proprietary account graph and identity data
• Work cross-functionally to define success metrics related to media revenue, ROI, and cost per pipeline dollar

Qualifications

• 7–10+ years of product management experience in ad tech, DSPs, or large-scale AI-driven systems
• Proven track record of driving growth through media optimization, measurement, or identity innovation
• Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks
• Understanding of multi-channel programmatic ecosystems and B2B buying behavior
• Excellent communication and storytelling skills with both executive and technical audiences

Preferred Qualifications

• Bonus: Experience with generative AI or creative automation in a media or martech context

#B2BAdvertising #ProductManagement #AIInnovation #DiversityAndInclusion #CareerGrowth

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