Development Counsellors International is hiring: Tourism Public Relations Senior

Overview

Company
Join Development Counsellors International (DCI), a NYC-based place marketing agency named one of Outside Magazine’s Best Places to Work. We help destinations tell their stories and land high-profile media coverage. Learn more at www.aboutdci.com

DCI is an equal opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice, identifying unconscious bias, educating our staff, and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide, we welcome applicants that may bring diverse backgrounds, ideas and experiences to DCI.

The Role

We’re searching for a Senior Account Executive (SAE) who lives and breathes tourism, hospitality, and food & beverage PR. Are you the next media maestro for our domestic tourism business. You’ll craft strategic pitches, build journalist relationships, land top-tier coverage, and become your team’s media guru. As an SAE, you will become the go-to internal resource for insider knowledge about traditional media professionals. Influencer partnerships are not included in this role.
This hybrid role (2 days/week in NYC) is perfect for someone who thrives on both independence and collaboration—and loves a little adventure in their work.

What you’ll be doing

• Media Relations Campaign Implementation
• Shape Media Strategy: Develop key messages, pitch themes and editorial calendars aligned with client goals.
• Build Media Relationships: Connect with journalists and producers, monitor trends and identify coverage opportunities.
• Pitch & Secure Coverage: Draft pitches, pitch story ideas, book interviews to generate editorial placements.
• Events: Manage press trips and media events.
• Measure & Improve: Track coverage, analyze results and recommend fresh angles.

Clients You’ll Work With

Our clients include Loudoun County (VA), Louisville (KY), Rockford (IL), and other destinations across the U.S.

Qualifications

• 3-4 years PR experience preferably; Agency experience preferred
• Strong, creative, AP-style writing an absolute must
• Ability to “spot” a story angle
• Strong interpersonal skills; ability to pitch stories over the phone or over email
• Strong presentation skills and confidence in making public presentations
• Highly self-motivated, with the ability to work independently
• Impeccable organization; Microsoft Office proficiency
• Driver’s license required
• Applicants must be U.S. citizens or have all necessary approvals to live/work in the U.S. without Visa sponsorship

Benefits

• Competitive salary: $65k–$75k
• Open-book management
• Performance-based incentives
• Medical, dental, and vision coverage
• 401(k) match: 4%
• Flexible PTO, paid holidays (12), Office closes for over a week at the end of the year
• Parental leave (12 paid wks)