Development Counsellors International is hiring: Tourism Public Relations Senior

Tourism Public Relations Senior Account Executive

Join Development Counsellors International (DCI), a NYC-based place marketing agency named one of Outside Magazine’s Best Places to Work. We help destinations tell their stories and land high-profile media coverage. Learn more at www.aboutdci.com

DCI is an equal‑opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice, identifying unconscious bias, educating our staff, and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide, we welcome applicants that may bring diverse backgrounds, ideas and experiences to DCI.

The Role

We’re searching for a Senior Account Executive (SAE) who lives and breathes tourism, hospitality, and food & beverage PR. As the media maestro for our domestic tourism business, you’ll craft strategic pitches, build journalist relationships, land top‑tier coverage, and become your team’s media guru. This hybrid role (2 days/week in NYC) is perfect for someone who thrives on both independence and collaboration—and loves a little adventure in their work.

What You’ll Be Doing

• Media Relations Campaign Implementation
• Shape Media Strategy: Develop key messages, pitch themes and editorial calendars aligned with client goals.
• Build Media Relationships: Connect with journalists and producers, monitor trends and identify coverage opportunities.
• Pitch & Secure Coverage: Draft pitches, pitch story ideas, book interviews to generate editorial placements.
• Events: Manage press trips and media events.
• Measure & Improve: Track coverage, analyze results and recommend fresh angles.

Clients You’ll Work With

Our clients include Loudoun County (VA), Louisville (KY), Rockford (IL), and other destinations across the U.S.

Qualifications

• 3-4 years PR experience preferably; Agency experience preferred
• Strong, creative, AP‑style writing an absolute must
• Ability to “spot” a story angle
• Strong interpersonal skills; ability to pitch stories over the phone or over e‑mail
• Strong presentation skills and confidence in making public presentations
• Highly self‑motivated, with the ability to work independently
• Impeccable organization; Microsoft Office proficiency
• Driver’s license required
• Applicants must be U.S. citizens or have all necessary approvals to live/work in the U.S. without Visa sponsorship

Benefits

• Competitive salary: $65k–$75k
• Open‑book management
• Performance‑based incentives
• Medical, dental, and vision coverage
• 401(k) match: 4%
• Flexible PTO, paid holidays (12), Office closes for over a week at the end of the year
• Parental leave (12 paid weeks)