Casepoint
Overview
Product Marketing Manager at Casepoint. This role serves as the strategic bridge between product, sales, and marketing teams, translating complex legal and compliance technology capabilities into compelling value propositions, developing go-to-market strategies, and equipping our teams with the tools they need to win in the market. This role requires someone who can operate at both strategic and tactical levels—comfortable presenting to C-suite executives one day and creating sales tools the next. You’ll be joining an established product marketing team that collaborates closely together. Base pay range
$115,000.00/yr - $135,000.00/yr Work Location & Flexibility: We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: CA, CO, CT, D.C., FL, GA, MA, MD, MI, MN, NC, NH, NY, PA, TX, VA, WI. If you live outside these states, we’re not able to consider your application at this time. What You’ll Do
Develop and refine product positioning, messaging frameworks, and value propositions for Casepoint’s legal and compliance technology solutions Craft narratives that translate technical capabilities into business outcomes for legal departments, compliance teams, and government agencies Conduct competitive analysis and maintain competitive intelligence to inform positioning and enable sales Partner with product management to influence product roadmap based on market insights and customer feedback Lead/Support product launches and feature releases from strategy through execution, coordinating across product, sales, marketing, and customer success teams Create and present sales enablement materials including pitch decks, battlecards, demo scripts, ROI calculators, and case studies Build and maintain a library of customer-facing content including solution briefs, white papers, and web content Conduct market research, customer interviews, and competitive analysis to inform product strategy and marketing tactics Serve as the voice of the customer through win/loss analysis, customer interviews, and market research Develop deep expertise in customer personas, buying journeys, and decision criteria across corporate legal, law firms, and government segments Craft and distribute regular product release notes to communicate proactively with customers and support product adoption Partner with sales leadership to understand pipeline challenges and develop targeted enablement programs Conduct training sessions for sales and partner teams on product capabilities, competitive positioning, and value selling Support strategic deals by developing custom presentations, ROI analyses, and competitive positioning Gather and act on feedback from sales to continuously improve messaging and sales tools Collaborate with demand generation and content teams to support marketing campaigns, webinars, and events with product-focused content Coordinate with content marketing to ensure consistent messaging across all channels What You Bring
4-7+ years of product marketing experience in B2B SaaS, with at least 3 years focused on enterprise software Proven track record marketing complex, technical products to sophisticated enterprise buyers in competitive markets Strong collaboration skills and success partnering with product management, sales, and marketing teams Exceptional storytelling ability—translate technical capabilities into business value and craft compelling narratives Hands-on, execution-oriented mindset; not afraid to do the work yourself Track record of launching products and driving measurable business results Strong analytical skills with ability to synthesize market data, customer insights, and competitive intelligence Excellent written and verbal communication skills; comfortable presenting to executives and large audiences Self-starter who thrives in fast-paced environments and can manage multiple priorities Experience marketing products in the legal technology, compliance, or adjacent industries (eDiscovery, legal operations, GRC, information governance) Deep understanding of enterprise buying processes involving legal, IT, security, and procurement stakeholders Experience marketing to highly regulated industries (legal, financial services, government, healthcare) Familiarity with AI/ML-powered products and ability to communicate technical concepts to buyers Experience with product-led growth and sales-led enterprise go-to-market motions Background working with government customers and understanding public sector procurement Track record developing vertical or industry-specific marketing strategies About OPEXUS + Casepoint
OPEXUS, a leader in government process management software, and Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance, merged in January 2025 with a majority investment from Thoma Bravo. The merger combines expertise to create a scalable platform for data discovery, litigation, and compliance in the public and regulated sectors. The Washington Post named OPEXUS+ Casepoint as the best place to work, reflecting a commitment to a supportive, innovative, and inclusive work environment. Our hybrid work schedules and DC location support this culture. OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development Referrals increase your chances of interviewing at Casepoint by 2x
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Product Marketing Manager at Casepoint. This role serves as the strategic bridge between product, sales, and marketing teams, translating complex legal and compliance technology capabilities into compelling value propositions, developing go-to-market strategies, and equipping our teams with the tools they need to win in the market. This role requires someone who can operate at both strategic and tactical levels—comfortable presenting to C-suite executives one day and creating sales tools the next. You’ll be joining an established product marketing team that collaborates closely together. Base pay range
$115,000.00/yr - $135,000.00/yr Work Location & Flexibility: We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: CA, CO, CT, D.C., FL, GA, MA, MD, MI, MN, NC, NH, NY, PA, TX, VA, WI. If you live outside these states, we’re not able to consider your application at this time. What You’ll Do
Develop and refine product positioning, messaging frameworks, and value propositions for Casepoint’s legal and compliance technology solutions Craft narratives that translate technical capabilities into business outcomes for legal departments, compliance teams, and government agencies Conduct competitive analysis and maintain competitive intelligence to inform positioning and enable sales Partner with product management to influence product roadmap based on market insights and customer feedback Lead/Support product launches and feature releases from strategy through execution, coordinating across product, sales, marketing, and customer success teams Create and present sales enablement materials including pitch decks, battlecards, demo scripts, ROI calculators, and case studies Build and maintain a library of customer-facing content including solution briefs, white papers, and web content Conduct market research, customer interviews, and competitive analysis to inform product strategy and marketing tactics Serve as the voice of the customer through win/loss analysis, customer interviews, and market research Develop deep expertise in customer personas, buying journeys, and decision criteria across corporate legal, law firms, and government segments Craft and distribute regular product release notes to communicate proactively with customers and support product adoption Partner with sales leadership to understand pipeline challenges and develop targeted enablement programs Conduct training sessions for sales and partner teams on product capabilities, competitive positioning, and value selling Support strategic deals by developing custom presentations, ROI analyses, and competitive positioning Gather and act on feedback from sales to continuously improve messaging and sales tools Collaborate with demand generation and content teams to support marketing campaigns, webinars, and events with product-focused content Coordinate with content marketing to ensure consistent messaging across all channels What You Bring
4-7+ years of product marketing experience in B2B SaaS, with at least 3 years focused on enterprise software Proven track record marketing complex, technical products to sophisticated enterprise buyers in competitive markets Strong collaboration skills and success partnering with product management, sales, and marketing teams Exceptional storytelling ability—translate technical capabilities into business value and craft compelling narratives Hands-on, execution-oriented mindset; not afraid to do the work yourself Track record of launching products and driving measurable business results Strong analytical skills with ability to synthesize market data, customer insights, and competitive intelligence Excellent written and verbal communication skills; comfortable presenting to executives and large audiences Self-starter who thrives in fast-paced environments and can manage multiple priorities Experience marketing products in the legal technology, compliance, or adjacent industries (eDiscovery, legal operations, GRC, information governance) Deep understanding of enterprise buying processes involving legal, IT, security, and procurement stakeholders Experience marketing to highly regulated industries (legal, financial services, government, healthcare) Familiarity with AI/ML-powered products and ability to communicate technical concepts to buyers Experience with product-led growth and sales-led enterprise go-to-market motions Background working with government customers and understanding public sector procurement Track record developing vertical or industry-specific marketing strategies About OPEXUS + Casepoint
OPEXUS, a leader in government process management software, and Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance, merged in January 2025 with a majority investment from Thoma Bravo. The merger combines expertise to create a scalable platform for data discovery, litigation, and compliance in the public and regulated sectors. The Washington Post named OPEXUS+ Casepoint as the best place to work, reflecting a commitment to a supportive, innovative, and inclusive work environment. Our hybrid work schedules and DC location support this culture. OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development Referrals increase your chances of interviewing at Casepoint by 2x
#J-18808-Ljbffr