Kitsby
About Kitsby
Kitsby is a culinary experiences company bringing people together through hands-on baking, cooking, and creative workshops. From team-building events to pop-ups and cultural festivals, we are rooted in storytelling, food, and community.
What Youll Do
- Own the social strategy for Instagram, TikTok, and emerging platforms that fit our audience
- Build and maintain a 30, 60, and 90 day content calendar with clear pillars and themes
- Produce content end to end: concepting, scripting, shooting, editing, posting, and community management
- Capture on-site content at classes, brand activations, and night markets, including evenings and some weekends
- Plan and run Lives, UGC programs, and influencer collaborations, including outreach, gifting, and tracking
- Write captions that convert and match our voice. Manage comments and DMs with SLA targets
- Report weekly on results. Track views, reach, saves, CTR, conversions, and CAC where applicable
- Coordinate with our events, operations, and sales teams so launches and promos have strong social support
- Maintain an asset library, brand guidelines, and a simple approvals process
- Support TikTok Shop and social commerce: product pages, shoppable posts, and Live selling support
What You Bring
- Two to four years managing social for a consumer brand or agency
- A portfolio with short-form video that shows clear ideas, strong hooks, and retention
- Fluency in Reels and TikTok features. Confident with CapCut or Adobe Premiere. Comfortable with Lightroom or Canva
- Excellent copywriting and on-camera presence. You can host Lives and coach talent
- Strong organization and follow through. You hit calendars and publish on time
- Nice to have: experience in food or hospitality, basic paid social knowledge, understanding of Asian food culture
What Success Looks Like In The First 90 Days
- Deliver a social audit and a simple strategy with three to five content pillars
- Ship a 30 day calendar and publish daily or near daily across core channels
- Launch a lightweight influencer seeding program with ten creators and clear tracking
- Cover at least three live events with real-time posting and next-day recaps
- Improve baseline engagement and reach by double digits, reported weekly
Working Hours
- MUST be flexible to work for nights and weekends during events
- On-site content capture is required.
Salary
- $20-25/hour with room to grow as we work together.
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