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Open Position: Associate Media Buyer, IE
We're looking for a proactive, detail-oriented Associate Media Buyer with two-plus years of experience stewarding linear TV investments. This full-time, hybrid role (remote + regular in-office collaboration) sits within our Investment & Execution department and supports multiple client accounts. You'll own day-to-day TV buying from scatter negotiations to trafficking and campaign delivery while collaborating closely with Communications Strategy, Finance, and vendor partners to maximize value for our clients.
What You'll Do:
Campaign Execution & Management
- Lead day-to-day buying and budget stewardship across Network, Cable, Syndication and :10 units.
- Negotiate scatter avails, rates, and placement to secure efficient, high-impact schedules.
- Conduct marketplace check-ins and analyze brand allocation grids to keep plans on‑strategy.
- Oversee traffic logistics (copy rotations, flighting, clearance) and serve as the primary vendor contact.
- Monitor delivery via vendor pre‑/post‑logs, corporate trackers, and matching reports; elevate ADUs as needed.
- Maintain budget accuracy in order‑entry systems (OUs, CPM grids, monthly breakouts) and reconcile invoices with Finance.
Planning & Optimization
- Provide upfront and scatter analysis support (rating trends, CPP requests).
- Support Manager to pull together marketplace evaluations and agency POVs as needed.
- Identify and request weekly/quarterly shifts to improve weight distribution and hit client KPIs.
- Partner with the CTV Lead as needed to align linear and streaming video strategies and secure holistic value for clients.
Leadership & Collaboration
- Support documentation and refinement of department best practices (systems checks, posting workflows, vendor SOPs).
- Partner with team leadership on recommending improvements to workflow (automation, AI integration, RACI, etc.) and learning & development initiatives for the team.
- Foster positive relationships with vendor and measurement partners to stay ahead of industry shifts.
Why You’ll Thrive Here:
- Dynamic & Growing Team: Be part of a collaborative and energetic team.
- Own Your Impact: Develop and execute strategies that directly impact client success.
- Hybrid Work: Enjoy the flexibility of a hybrid model, with the option to work from our New York City office or remotely.
- Continuous Learning: Stay at the forefront of the industry with resources and opportunities to hone your skills.
What We’re Looking For:
- TV Buying Experience: 2+ years in linear TV buying; confident negotiating with vendors.
- Adaptability: Thrive in a fast‑paced environment, readily embracing change and new challenges.
- Eagle Eye for Detail: Ensure accuracy in schedules, logs, and reporting, spotting discrepancies before they become issues.
- Proactive Problem‑Solver: Anticipate, recognize, and define problems, seeking innovative solutions and proposing alternatives.
- Data Detective: Analyze performance metrics to inform strategic decisions, evaluating media deals in the current market; strong Excel skills and ability to work with large datasets.
- Communication Champion: Strong written and verbal communication with internal managers and strategy teams.
- Project Management Pro: Manage multiple projects, prioritize tasks, and meet deadlines.
- Process‑Driven Innovator: Streamline complex workflows, refine systems, and enhance team efficiency.
- Positive Team Player: Maintain a collaborative and supportive work environment.
- System Familiarity: Hands‑on experience with media buying software (e.g., Mediaocean) and ratings/planning tools (e.g., Nielsen, Guideline).
Ready to Join the Team?
If you’re a passionate media buyer eager to make a real difference, we want to hear from you! Apply today!
Benefits
- Comprehensive healthcare: medical, dental, vision, and disability insurance
- Paid time off & Summer Fridays
- Remote work flexibility
- 401K plan with agency match
- Employee stock ownership plan (ESOP)
- Commuter & FSA benefits
- Continued education & professional development opportunities
- Company‑wide team events: trivia, meditation/mindfulness sessions, food tastings, happy hours and more!
About KWG
KWG is a communications agency. We define our success solely on our clients’ business results. We succeed by asking tough questions and digging into what keeps our clients up at night. We mine for insights others might pass over, looking at the world as moments of impact to plan smarter and spot opportunities that make brand budgets work harder. We speak to consumers thoughtfully, authentically, and with data we trust to help us learn and react. Our analytics harness decades of actionable insights to propel brands forward, driving measurably deeper connections.