Software Engineer III, AdTech - Video Ads SDK Job at Electronic Arts (EA) in Red

Software Engineer III, AdTech - Video Ads SDK

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story, part of a community that connects across the globe, a place where creativity thrives and ideas matter. A team where everyone helps make play happen.

The EA Digital Platform group is the core powering the global EA ecosystem. We provide the foundation for all of EA’s incredible games and player experiences with high‑level platforms like Cloud, Commerce, Data and AI, Gameplay Services, Identity and Social. By providing reusable capabilities that game teams can easily integrate into their work, we let them focus on making some of the best games in the world and creating meaningful relationships with our players. We’re behind the curtain, making it all work together.

As the gaming industry shifts toward a live‑service‑driven model, creating an engaging Ads experience and connecting relevant brands and advertisers to players is the key to EA's success. The AdTech team within EADP’s Dynamic Experience group is on a journey to build industry‑leading solutions that empower end‑to‑end Ads lifecycle management workflows and performant, scalable and available services.

As a Senior Software Engineer III, you will be a key leader in scaling our video ad formats across all of EA's HD games. You will report to AdTech’s Director of Engineering.

Responsibilities

• Architect and build a high‑performance Video Ads SDK for HD gaming platforms, including PlayStation, Xbox, Switch, and PC.
• Champion the SDK’s integration with leading game engines such as Frostbite, Unreal, and Unity.
• Build strong partnerships with EA Game Studios and serve as a technical expert to drive SDK adoption.
• Foster a developer community by ensuring the technology is a seamless part of their game‑development workflow.

Qualifications

• 7+ years of professional experience with expert‑level proficiency in C++.
• Expertise in adaptive streaming protocols (HLS, DASH) and knowledge of video codecs (H.264, VP9) for efficient HD video delivery.
• Deep understanding of at least one major game engine (Unreal Engine, Unity, or Frostbite) with proven ability to integrate SDKs while maintaining a high frame rate in AAA games.
• Proven experience with network programming, including HTTP, RESTful APIs, and implementing robust communication protocols between the SDK and ad servers.
• Experience building and maintaining a single SDK that works seamlessly across PC, console, and mobile platforms.

Bonus

• Solid grasp of 3D graphics concepts, including rendering pipelines, shaders, textures, and materials.
• Familiarity with a game engine’s rendering pipeline, asset management, and scripting systems.

Compensation & Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on relevant business and candidate factors (e.g., education, qualifications, certifications, experience, skills, geographic location, or business needs).

Pay Ranges

• British Columbia (e.g., Vancouver vs. Victoria): $119,600 – $167,300 CAD
• California (e.g., Los Angeles vs. San Francisco): $138,400 – $211,700 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and a 401(k). Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks maternity, 4 weeks parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan for full‑time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that unlocks your potential, to creating spaces for learning and experimentation, we empower you to do great work and pursue growth opportunities.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to create a balanced life. Our packages are tailored to meet local needs and may include health care coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We consider qualified applicants with criminal records as permitted by applicable law. EA makes workplace accommodations for qualified individuals with disabilities as required by law.