CoStar Group, Inc.
Marketing Manager, Sales Enablement, LoopNet
CoStar Group, Inc., Richmond, Virginia, United States, 23214
Marketing Manager, Sales Enablement, LoopNet
Job Description CoStar Group Company Intro: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
Role Description Do you believe in the power of a marketing-enabled sales force? When sales teams work in lockstep with marketing support, the results only get better and better. That’s why we’re looking for a sales-oriented marketing manager who’s passionate about unlocking sales potential through smart, well-thought-out marketing initiatives.
As Sales Enablement Marketing Manager, you’ll empower the sales team to perform to their highest potential by ensuring that every seller has the right content, tools, and training to connect effectively with prospects and customers. This role offers the opportunity to influence strategy and build leadership experience within a fast-growing, highly successful international business.
Responsibilities
Create, maintain and update sales collateral like pitch decks, one-pagers, brochures, scripts, battlecards, playbooks, email templates and case studies
Review new product or feature updates, and translate them into sales talking points.
Align with marketing on upcoming campaigns and adapt assets for sales usage
Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls
Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest and greatest material we have to offer
Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention
Conduct ride-alongs and listen to call recordings to understand how enablement materials perform in the field.
Adjust enablement strategies based on performance impact and sales team feedback
Manage the daily activities of a sales enablement associate and designer
Experience
Bachelor’s degree from an accredited, not for profit university or college
Track record of commitment to prior employers
5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business, and at least 2 years of team leadership or management experience
Content development and storytelling skills – prior experience in sales would be a plus
Sales training and coaching expertise – either hands‑on, or working in collaboration with sales trainers or coaches
Skills
A strategic thinker with a focus on aligning sales and marketing goals
A strong head for numbers, with an analytical mindset and a data‑first approach to measuring performance
Great organizational skills and an intuitive understanding of how to prioritize tasks and get stuff done quickly and productively
Excellent communication skills, including a high degree of comfort speaking up and asking questions to ensure the brief is clear and work can proceed at a fast pace
Strong change‑management skills, with demonstrable experience rolling out new initiatives where internal stakeholders needed to be bought in
Customer‑centric mindset, with an instinctive understanding of how buying journeys and decisions happen
Tools
Strong working knowledge of PowerPoint and other presentation tools (e.g. Keynote)
Proficiency with sales enablement and project management tools e.g. Seismic, Gong, Asana
What’s in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
Benefits
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Equal Employment Opportunity Statement CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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Job Description CoStar Group Company Intro: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
Role Description Do you believe in the power of a marketing-enabled sales force? When sales teams work in lockstep with marketing support, the results only get better and better. That’s why we’re looking for a sales-oriented marketing manager who’s passionate about unlocking sales potential through smart, well-thought-out marketing initiatives.
As Sales Enablement Marketing Manager, you’ll empower the sales team to perform to their highest potential by ensuring that every seller has the right content, tools, and training to connect effectively with prospects and customers. This role offers the opportunity to influence strategy and build leadership experience within a fast-growing, highly successful international business.
Responsibilities
Create, maintain and update sales collateral like pitch decks, one-pagers, brochures, scripts, battlecards, playbooks, email templates and case studies
Review new product or feature updates, and translate them into sales talking points.
Align with marketing on upcoming campaigns and adapt assets for sales usage
Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls
Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest and greatest material we have to offer
Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention
Conduct ride-alongs and listen to call recordings to understand how enablement materials perform in the field.
Adjust enablement strategies based on performance impact and sales team feedback
Manage the daily activities of a sales enablement associate and designer
Experience
Bachelor’s degree from an accredited, not for profit university or college
Track record of commitment to prior employers
5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business, and at least 2 years of team leadership or management experience
Content development and storytelling skills – prior experience in sales would be a plus
Sales training and coaching expertise – either hands‑on, or working in collaboration with sales trainers or coaches
Skills
A strategic thinker with a focus on aligning sales and marketing goals
A strong head for numbers, with an analytical mindset and a data‑first approach to measuring performance
Great organizational skills and an intuitive understanding of how to prioritize tasks and get stuff done quickly and productively
Excellent communication skills, including a high degree of comfort speaking up and asking questions to ensure the brief is clear and work can proceed at a fast pace
Strong change‑management skills, with demonstrable experience rolling out new initiatives where internal stakeholders needed to be bought in
Customer‑centric mindset, with an instinctive understanding of how buying journeys and decisions happen
Tools
Strong working knowledge of PowerPoint and other presentation tools (e.g. Keynote)
Proficiency with sales enablement and project management tools e.g. Seismic, Gong, Asana
What’s in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
Benefits
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Equal Employment Opportunity Statement CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
#J-18808-Ljbffr