First American Financial
First American Financial is hiring: SEO + SEM Specialist in North
First American Financial, North, SC, US, 29112
Employer Industry: Real Estate Services
Why consider this job opportunity:
Salary up to $83,600
Opportunity to own the search engine visibility strategy within a new Performance Marketing Center of Excellence
Play a critical role in integrating paid and organic strategies for measurable business growth
Supportive and inclusive workplace culture that celebrates diversity, equity, and inclusion
Comprehensive benefits package including medical, dental, vision, 401k, PTO, and employee stock purchase plan
What to Expect (Job Responsibilities):
Conduct keyword research and map high-value opportunities across paid and organic search
Manage and optimize campaigns across Google Ads and other search platforms
Optimize on-page and off-page SEO elements to improve visibility and rankings
Design and execute SEO/SEM tests to uncover incremental performance opportunities
Analyze search trends and share insights to inform broader marketing strategy
What is Required (Qualifications):
3-5 years in SEO/SEM roles, with experience in both paid and organic search
Proven ability to manage and optimize Google Ads accounts
Hands‑on experience with SEO keyword research, content briefs, and technical optimization
Strong analytical skills, with experience using GA4 and search‑specific reporting tools
Ability to collaborate effectively across Paid Media, Brand, and Analytics teams
How to Stand Out (Preferred Qualifications):
Experience with search and analytics platforms such as Google Search Console, SEMrush, Moz, Google Analytics, and Microsoft Ads
Demonstrated ability to think big picture and adopt a continuous improvement mindset
Natural curiosity and a data‑driven approach to problem‑solving
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