Business Communications Account Executive

Company OverviewAlphaGraphics of Downtown Raleigh is one of Raleigh’s largest printing companies specializing in traditional marketing collateral, high-volume transactional print, mail, and large-format signage. We offer custom digital printing, offset printing, signage/large-format production & installation, and mailing services. Our new, state-of-the‑art 40,000-square-foot facility is located at 3731 Centurion Drive in Garner.

Job Summary
We are seeking a motivated

Printing and Signage Sales Executive

with a proven track record of selling print and signage solutions to medium and large-sized businesses. The ideal candidate will have a deep understanding of the print and signage industry, including materials, production processes, and the customer needs specific to these services. You will be responsible for driving revenue growth by acquiring and retaining clients, consulting on their marketing and visual communication needs, and delivering tailored solutions.

Key Responsibilities
Industry-Specific Sales Expertise

Develop and execute strategies to sell

commercial printing ,

large-format signage , and related services.

Apply in-depth knowledge of printing methods, materials, and signage production processes to identify customer needs and offer tailored solutions.

Maintain a deep understanding of industry trends, technologies, and innovations.

Client Development and Relationship Management

Prospect, qualify, and acquire new clients with a

hunter mentality , focusing on businesses that require regular printing and signage solutions.

Build and maintain strong relationships with clients, becoming their go-to consultant for print and signage projects.

Develop proposals, quotes, and presentations to effectively communicate solutions to clients.

Revenue Growth and Strategic Selling

Identify opportunities for cross-selling and upselling within the existing customer base.

Leverage CRM tools to track and manage sales activities, ensuring timely follow-up and a high close rate.

Consistently meet or exceed sales targets and quotas.

Customer-Centric Solutions

Consult with clients to fully understand their branding, marketing, and communication objectives.

Collaborate with internal production teams to ensure projects are executed flawlessly and on schedule.

Act as a liaison between the client and production teams, providing regular updates and managing expectations.

Qualifications
Required Industry Experience

Minimum of

3 years selling print and/or signage solutions

to medium and large businesses.

Familiarity with offset printing, digital printing, large-format signage, and the associated production workflows.

Skills and Attributes

Strong consultative selling and negotiation skills, with the ability to uncover and address customer needs.

Proven ability to manage complex sales cycles with multiple stakeholders.

High energy and self-motivation, with a focus on exceeding sales goals.

Exceptional communication and presentation skills, both written and verbal.

Organized and detail-oriented, capable of managing multiple projects simultaneously.

Technical Proficiency

Experience using CRM software to manage leads, opportunities, and sales pipelines.

Proficiency in Microsoft Office Suite and comfort with digital sales tools.

Education

Bachelor’s degree preferred or equivalent industry experience.

Work Environment
This is an in-office position based in Garner, NC, with frequent local travel to meet clients and prospects. The role requires working closely with internal production teams in a fast-paced, deadline-driven environment.

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