Taskforce Director of Marketing

Taskforce Director of Marketing

Working with the EOS Corporate Marketing team and the hotel General Manager, the Taskforce Director of Marketing is responsible for the overarching strategy and day-to-day implementation of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Owning every step from concept to implementation, the Director of Marketing provides creative vision, shapes operational frameworks, and ensures success across advertising, public relations, experiential marketing, and brand management for all hotel and outlet projects.
This position requires a blend of creativity, analytical skills, and a deep understanding of the hospitality industry. This position will be based out of one of our properties in the eastern region of the United States.
Job Functions:
Spearhead a cohesive annual marketing plan aligned with overall business objectives and market research
Direct marketing strategy for special projects, launches, and big picture initiatives
Analyze business performance and changing market dynamics to inform strategic pivots
Build brand experiences, events, and promotions to drive sales
Oversee and guide digital marketing (website, content, SEO, SEM, social media, email), evaluating performance and identifying needs and opportunities
Manage media relations and partnerships with PR agency
Evaluate marketing performance based on key performance indicators and ROI
Develop guest experience strategies, and make improvements based on guest feedback
Drive development of messaging, branding, collateral, and photography, and ensure consistency across touchpoints
Position hotels as local and industry leaders and represent properties at community events
Maintain relationships and communication with key partners across the organization to build consensus and alignment
Conduct marketing calls, prepare marketing briefs, and produce routine reporting for stakeholders
Lead and mentor team, recruit, train, and develop team members
Create and manage marketing budget
Requirements:
8+ years of progressive experience in marketing roles within the hospitality industry
Demonstrated ability to think strategically and execute tactically on multiple projects
Familiarity with common hospitality systems and strong understanding of consumer digital marketing trends, analytics, and tools
Results-driven mindset with a focus on achieving measurable outcomes
Excellent communicator and pro-active about sharing plans and results
Self-starter who can work independently and collaborate with a team: displays self-confidence, resourcefulness, enthusiasm, and strong guest service orientation
Effective in complex, multi-stakeholder, deadline-driven environments
Able to travel frequently to visit properties, manage photo/video shoots, meet with contacts, and drive marketing agendas
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.