Global Digital Communications and Social Media Director

Global Digital Communications and Social Media Director

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About the Position

We are looking for a Global Digital Communications and Social Media Director to join the Public Affairs & Communication team, reporting directly to the Marelli Chief Communications Officer. The role is located in Southfield, MI and is a hybrid role.

Responsibilities

• Develop and transform Marellis global digital communications and social media strategy that aligns with Marellis overarching business and communication objectives.
• Determine optimal channel mix and platform presence, balancing organic and paid content, and proactively testing new platform features and trends.
• Translate business and brand objectives into actionable, stakeholder?centric social and digital strategies that align with marketing, communications, HR and product goals.
• Partner cross?functionally to ensure a comprehensive, aligned external communications approach.
• Build Marellis digital newsroom capability, supporting proactive storytelling, executive visibility and thought leadership.
• Lead global content planning and editorial calendar development in collaboration with internal partners.
• Drive high?quality content creation including copy, visual, short?form video that enhances Marellis brand, engages stakeholders and supports recruitment and business goals.
• Source and curate visual?first, social?first content, capturing behind?the?scenes and innovation stories from around the world.
• Optimize multimedia content to the best practices of each unique social media channel and the digital newsroom.
• Set up and manage social campaigns and channels in a way that enables performance tracking across owned and paid media.
• Leverage social and digital analytics tools to deliver actionable performance reports.
• Create and deliver executive?ready insights and dashboards.
• Demonstrate and clearly articulate the business value of social and digital efforts through measurable KPIs, engagement data and strategic reporting.
• A/B test content to optimize performance. Pull learnings through to future content production and publication.
• Perform social media listening to better understand key audience segments.
• Develop quantitative and qualitative social media insights to share with internal stakeholders.
• Build and implement governance frameworks and social media guidelines across regions and businesses to ensure global alignment.
• Enable regional teams and internal stakeholders through training, templates and strategic support, fostering a social/digital?first culture across the organization.
• Own the vendor procurement process for social media, negotiate agency scopes, contracts and deliverables to maximize value while maintaining strong relationships.

Qualifications

• Bachelors degree in Communications, Marketing, Digital Media, or a related field; Masters degree preferred.
• Minimum of 10 years of experience in digital communications, with a strong emphasis on social media strategy and analytics.
• Proven track record of developing and executing successful digital communication campaigns.
• Expertise in utilizing advanced analytics tools to inform and drive digital strategy.
• Strong storytelling abilities with an acute understanding of digital content creation and dissemination.
• Customer service?oriented: Ensure rapid response to social media inquiries with a customer?first attitude.
• Excellent interpersonal and communication skills, with the ability to engage and influence stakeholders at all levels.
• Automotive, tech or manufacturing industry experience is a plus.

Additional Preferred Experience

• Development and implementation of a global digital communications strategy that significantly enhances external audience engagement.
• Measurable improvement in communication strategies through data?driven insights.
• Continuous innovation in communication platforms and tools to enhance digital messaging and stakeholder engagement.

Benefits and Offer

• Fast?paced, high?performing international team with an inspiring ambition to transform the future of mobility.
• Support in onboarding and further training that will set you up with Marelli's speed.
• A hybrid work model, helping you achieve work?life balance by combining remote work with purposeful co?creation time in the office.

Application

To apply, submit your application via the website.

About Us

Marelli is one of the worlds leading global independent suppliers to the automotive sector, with a strong track record in innovation and manufacturing excellence. Our goal is to change the future of mobility by working with our customers and partners to create a safer, greener, and more connected world.

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