Bader Rutter is hiring: Freelance PR - B2C Food & Beverage in Milwaukee

PR Freelance SAE or AE, B2C Food & Beverage

Things are heating up in the kitchen, er, our food and beverage practice so we are on the hunt for a smart, organized, client-savvy and client-facing freelance PR AE or SAE.

As a PR freelancer, you’ll bring your experience in food & beverage to help build strong PR programs for our national clients. You’ll use your CPG or food service background to inspire clients with ideas that generate excitement, create clear messaging, and strengthen relationships through proven results and shared goals. Working closely with the creative team, you’ll find innovative ways to engage key audiences. From national consumer and trade media outreach to content planning and development, you’ll support teammates in taking public relations to the next level.

The ideal person for this:

• Has five to seven (5-7) years of agency experience and a background in journalism, marketing or communications
• Brings significant experience supporting the food and beverage industries, bonus points for food service!
• Possesses critical thinking skills, a strategic mind and the drive to deliver great results
• Understands the consumer lifestyle and CPG earned media arena, how to get the attention of media and think outside the box to develop always-on opportunities for clients
• Has a deep understanding of PR tools (e.g. Muckrack, Cision, PR Newswire) and reporting tools and utilizing data + analytics to create regular recaps and reports for clients
• Thrives on building national buzz and has deep experience with consumer media relations, consumer activation development and execution, PR-related brand partnerships, satellite media tours, innovative sponsored content programs and influencer engagement
• Has current (and solid) relationships with national and regional food and consumer lifestyle media contacts
• You have gumption, drive and are collaborative
• Has a proven track record of building relationships with a team, client and media contacts
• Has experience with public relations budgeting and drafting scopes for clients
• Loves to partner with the creative team and has a passion for turning big ideas into reality that moves people, moves markets and makes headlines
• Can see the big picture, delegate and coach, but won’t hesitate to roll up their sleeves and dig in
• Thrives on PR writing, pitching, media relations and have dabbled in influencer marketing
• Has experience with crisis relations and managing crises from a communications standpoint (both traditional media and social) at a client-facing level

Hours/Location:

This is a freelance position. Ideal candidates will be able to be on-site in our Milwaukee or Chicago, IL office for occasional team or client meetings but other Midwest locations will be considered.