Vice President of Marketing and Growth Strategy

Vice President of Marketing and Growth Strategy About the Company Join an innovative provider of data-driven marketing solutions tailored for community banks and credit unions. We are striving to make a significant impact in the Marketing and Advertising industry. Company Overview Privately Held | Founded in 2007 | Employees: 51-200 Specialties Data Analytics Direct Marketing Services Multi-Channel Marketing Strategies Cross-Sell Marketing Campaigns Onboarding Digital Marketing Performance Marketing About the Role We are looking for a dynamic Vice President of Marketing and Growth Strategy who will be a key leader in shaping our go-to-market initiatives. This is a crucial role as you will build and lead a high-performance marketing function, acting as our chief storyteller and strategist. You will play a vital part in enhancing our brand presence, rolling out new offerings, and driving growth through relationship-focused strategies. The ideal candidate will possess 6-10 years of experience in B2B SaaS or fintech marketing and have a track record of enabling substantial business growth. Experience targeting C-suite executives is essential. Key responsibilities include: Leading the go-to-market strategy and execution Creating and defining messaging frameworks Collaborating closely with sales, product, and RevOps teams Designing effective campaigns for cross-sell and new logo growth Implementing ABM-style strategies based on relationships and referrals We want a leader who excels in a collaborative and data-driven environment. You'll be comfortable with a full spectrum of marketing tasks, from crafting compelling copy to analyzing campaign performance. Familiarity with traditional or regulated sectors, especially in fintech and banking, is a plus. Our company values curiosity, transparency, and proactive partnerships. If you are a results-oriented marketing expert eager to make a meaningful difference and embrace a challenging yet rewarding leadership position, we invite you to apply! Hiring Manager Title CRO Travel Requirement Less than 10% Functions Marketing