Westinghouse Outdoor Power Equipment
Social Media Content Manager
Westinghouse Outdoor Power Equipment, Columbus, Ohio, United States, 43224
Job Summary
We’re looking for a highly organized and creative Social Media Content Manager to own our presence across platforms like Facebook, Instagram, LinkedIn, and others. This role will be responsible for building our annual content calendar, managing all social media channels, and driving alignment across teams to execute consistent, high-impact campaigns. You’ll partner closely with the VP of Marketing and VP of Creative to bring strategy to life — and you’ll be the go‑to person for day‑to‑day coordination, scheduling, posting, and community engagement.
Duties / Responsibilities
Develop and manage an annual content and social media calendar in partnership with Marketing and Creative teams
Own day‑to‑day execution across social media platforms (Facebook, Instagram, LinkedIn, etc.)
Write, schedule, and post social content — and engage with followers and relevant groups
Coordinate cross‑functional collaboration to ensure content aligns with product launches, promotions, and key brand moments
Track content performance and optimize based on engagement, growth, and conversion metrics
Stay current on social media best practices and emerging trends
Represent the brand voice in all social interactions, comments, and DMs
Support influencer outreach and UGC (user‑generated content) initiatives as needed
Required Skills / Abilities
Strong writing skills and experience crafting platform‑specific content
Comfort with tools like Meta Business Suite, Buffer, Hootsuite, or similar
Ability to manage multiple priorities and collaborate across departments
A mix of strategic thinking and tactical execution
Education and Experience
3–5 years of experience managing social media for a brand or agency
Experience in ecommerce, retail, or consumer goods (preferred)
Familiarity with paid social campaigns and community management
Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times.
Compensation Package
High‑impact, visible role with direct access to leadership
Opportunity to shape the voice of a growing brand
Supportive, fast‑moving environment with a passion for collaboration
Strong benefits
Multiple medical plans including HSA availability with company contributions
Company paid disability & life insurance coverage
Generous 401k matching
Competitive pay
Casual atmosphere/dog‑friendly environment
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr
Duties / Responsibilities
Develop and manage an annual content and social media calendar in partnership with Marketing and Creative teams
Own day‑to‑day execution across social media platforms (Facebook, Instagram, LinkedIn, etc.)
Write, schedule, and post social content — and engage with followers and relevant groups
Coordinate cross‑functional collaboration to ensure content aligns with product launches, promotions, and key brand moments
Track content performance and optimize based on engagement, growth, and conversion metrics
Stay current on social media best practices and emerging trends
Represent the brand voice in all social interactions, comments, and DMs
Support influencer outreach and UGC (user‑generated content) initiatives as needed
Required Skills / Abilities
Strong writing skills and experience crafting platform‑specific content
Comfort with tools like Meta Business Suite, Buffer, Hootsuite, or similar
Ability to manage multiple priorities and collaborate across departments
A mix of strategic thinking and tactical execution
Education and Experience
3–5 years of experience managing social media for a brand or agency
Experience in ecommerce, retail, or consumer goods (preferred)
Familiarity with paid social campaigns and community management
Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times.
Compensation Package
High‑impact, visible role with direct access to leadership
Opportunity to shape the voice of a growing brand
Supportive, fast‑moving environment with a passion for collaboration
Strong benefits
Multiple medical plans including HSA availability with company contributions
Company paid disability & life insurance coverage
Generous 401k matching
Competitive pay
Casual atmosphere/dog‑friendly environment
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr