Jonah Ventures
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Jonah Ventures is an environmental DNA sequencing company founded in 2015. Boulder Blue is an expansion of Jonah Ventures’ mission, extending our expertise into the built environment. This initiative focuses on developing innovative tools for detecting and monitoring indoor allergens in homes and workplaces. By offering accurate, science‑based testing, Boulder Blue empowers homeowners, renters, industry, and policymakers to address indoor air quality and health risks that are often overlooked. Our goal is to make allergen testing a standard practice in housing and environmental health.
Role Overview This is a hands‑on leadership role at the intersection of
digital marketing, e-commerce, and strategic partnerships . You’ll build and execute our direct‑to‑consumer sales programs and drive professional engagement with
allergists, home inspectors, and indoor air quality experts .
You’ll be responsible for developing our digital sales funnel, managing online advertising, and expanding brand visibility—while also laying the foundation for B2B outreach and long‑term channel growth.
Key Responsibilities
Develop the
digital marketing strategy
across web, social, and paid media
Manage and optimize
direct‑to‑consumer e‑commerce
campaigns
Build the
Boulder Blue online brand presence
through content, social media, and email marketing
Design and monitor analytics dashboards for campaign performance and conversion metrics
Establish early
professional partnerships
(allergists, home inspectors, IAQ consultants)
Contribute to pricing, product positioning, and messaging strategies
Coordinate with product designers on company branding and product design
Prepare quarterly reports and forecasts for leadership
Engage homeowner associations, property managers, home inspectors, and tenant advocacy groups to build awareness and drive adoption among homeowners and renters
Design and implement strategies to expand Boulder Blue’s reach and accelerate market penetration
Contribute to long‑term growth strategies, identifying emerging markets, partnerships, and new product opportunities
Qualifications
3+ years of experience in marketing, e‑commerce, or growth strategy (preferably consumer tech, health, or environmental sectors)
Proven success managing
digital ad platforms
(Meta, Google, LinkedIn, etc.)
Strong understanding of
conversion optimization, SEO/SEM, and analytics
Experience launching
direct‑to‑consumer products or subscription models
Excellent communication and creative leadership skills
Strategic thinker who can also execute tactically in a startup environment
Familiarity with
Shopify ,
HubSpot , or other CRM/e‑commerce tools
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Referrals increase your chances of interviewing at Jonah Ventures by 2x
#J-18808-Ljbffr
Jonah Ventures is an environmental DNA sequencing company founded in 2015. Boulder Blue is an expansion of Jonah Ventures’ mission, extending our expertise into the built environment. This initiative focuses on developing innovative tools for detecting and monitoring indoor allergens in homes and workplaces. By offering accurate, science‑based testing, Boulder Blue empowers homeowners, renters, industry, and policymakers to address indoor air quality and health risks that are often overlooked. Our goal is to make allergen testing a standard practice in housing and environmental health.
Role Overview This is a hands‑on leadership role at the intersection of
digital marketing, e-commerce, and strategic partnerships . You’ll build and execute our direct‑to‑consumer sales programs and drive professional engagement with
allergists, home inspectors, and indoor air quality experts .
You’ll be responsible for developing our digital sales funnel, managing online advertising, and expanding brand visibility—while also laying the foundation for B2B outreach and long‑term channel growth.
Key Responsibilities
Develop the
digital marketing strategy
across web, social, and paid media
Manage and optimize
direct‑to‑consumer e‑commerce
campaigns
Build the
Boulder Blue online brand presence
through content, social media, and email marketing
Design and monitor analytics dashboards for campaign performance and conversion metrics
Establish early
professional partnerships
(allergists, home inspectors, IAQ consultants)
Contribute to pricing, product positioning, and messaging strategies
Coordinate with product designers on company branding and product design
Prepare quarterly reports and forecasts for leadership
Engage homeowner associations, property managers, home inspectors, and tenant advocacy groups to build awareness and drive adoption among homeowners and renters
Design and implement strategies to expand Boulder Blue’s reach and accelerate market penetration
Contribute to long‑term growth strategies, identifying emerging markets, partnerships, and new product opportunities
Qualifications
3+ years of experience in marketing, e‑commerce, or growth strategy (preferably consumer tech, health, or environmental sectors)
Proven success managing
digital ad platforms
(Meta, Google, LinkedIn, etc.)
Strong understanding of
conversion optimization, SEO/SEM, and analytics
Experience launching
direct‑to‑consumer products or subscription models
Excellent communication and creative leadership skills
Strategic thinker who can also execute tactically in a startup environment
Familiarity with
Shopify ,
HubSpot , or other CRM/e‑commerce tools
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Referrals increase your chances of interviewing at Jonah Ventures by 2x
#J-18808-Ljbffr