MGA Entertainment
Head of Marketing - Bratz Beauty
MGA Entertainment, Los Angeles, California, United States, 90079
Connecting creative professionals with opportunities to innovate.
About the Role
Bratz is an iconic global brand with a fiercely loyal fanbase and we’re expanding into beauty. We’re looking for a
Head of Marketing
to lead this charge.
This role is a mix of brand builder, growth driver, and cultural connector. You’ll sit at the table with MGA leadership as the marketing decision-maker, and you’ll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.
What You’ll Do
Define Bratz Beauty’s brand strategy, voice, and positioning in the market
Lead integrated 360° campaigns across digital, retail, social, PR, and experiential
Build smart partnerships and collaborations that give the brand cultural relevance
Oversee social, influencer, and content strategies with a bias toward virality
Manage launch calendars and deliver go-to-market excellence
Own paid, earned, and owned media — making sure Bratz Beauty dominates the conversation
Partner with Product, E-Com, and Ops to hit sales and market share goals
Manage budgets with a balance of brand building and performance ROI
Who You Are
8–10+ years in marketing, ideally in beauty, fashion, or consumer lifestyle
Proven track record of high-impact, integrated campaigns that got people talking
Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches
Strong network across media, creators, and cultural partners
Confident leading teams and agency partners
Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment
What Success Looks Like in Year One
Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand
Drive major media and influencer buzz with Gen Z and culture-defining communities
Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail
This is a rare chance to take a beloved global brand and reinvent it for beauty. You’ll have the backing of MGA’s resources but the freedom and energy of a startup. If you’ve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.
Seniority Level Director
Employment Type Full-time
Job Function Marketing
Industries Consumer Goods
#J-18808-Ljbffr
Bratz is an iconic global brand with a fiercely loyal fanbase and we’re expanding into beauty. We’re looking for a
Head of Marketing
to lead this charge.
This role is a mix of brand builder, growth driver, and cultural connector. You’ll sit at the table with MGA leadership as the marketing decision-maker, and you’ll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.
What You’ll Do
Define Bratz Beauty’s brand strategy, voice, and positioning in the market
Lead integrated 360° campaigns across digital, retail, social, PR, and experiential
Build smart partnerships and collaborations that give the brand cultural relevance
Oversee social, influencer, and content strategies with a bias toward virality
Manage launch calendars and deliver go-to-market excellence
Own paid, earned, and owned media — making sure Bratz Beauty dominates the conversation
Partner with Product, E-Com, and Ops to hit sales and market share goals
Manage budgets with a balance of brand building and performance ROI
Who You Are
8–10+ years in marketing, ideally in beauty, fashion, or consumer lifestyle
Proven track record of high-impact, integrated campaigns that got people talking
Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches
Strong network across media, creators, and cultural partners
Confident leading teams and agency partners
Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment
What Success Looks Like in Year One
Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand
Drive major media and influencer buzz with Gen Z and culture-defining communities
Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail
This is a rare chance to take a beloved global brand and reinvent it for beauty. You’ll have the backing of MGA’s resources but the freedom and energy of a startup. If you’ve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.
Seniority Level Director
Employment Type Full-time
Job Function Marketing
Industries Consumer Goods
#J-18808-Ljbffr