Confidential Jobs is hiring: Marketing Specialist in Naperville

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Large Automotive Dealership group is seeking a Marketing Specialist to join our team! This individual will be responsible for the development, management, and maintenance of the Service Departments Marketing programs in order to maximize customer retention. This role will base out an office in the Chicago suburbs.

Role Offers

• Compensation of up to $200,000 (base and bonus)
• Medical, Dental, Vision, STD, LTD, PTO, 401K and more

Role Responsibilities

• Develop progressive digital and direct-mail marketing strategies, document in detail the customer lifecycle, and all events
• Liaison between the OEM and their marketing programs to maximize marketing reach with assigned areas
• Coordinate timely delivery of communications based on vehicle time and mileage parameters
• Partner with marketing companies to develop seasonal creatives per brand
• Researches and advises on consumer incentives that drive engagement
• Measures, reports, and refines marketing strategy to ensure optimal customer reach rates
• Collaborate with service managers, general managers and the corporate team in order to strategize marketing plans and forecast service department productivity
• Analyze service department productivity; pull reports in order to assess where the dealership is underperforming and what marketing initiatives can correct those troubled areas
• Create the following marketing material: Service Reminders, National Promotions, Dealer Website Self‑Service, etc
• Manage the Dealer Marketing Co‑Op program
• Drive innovation in boosting sales. Display an entrepreneurial spirit in the creation, development, implementation and follow‑up for all programs and initiatives
• Prepare and present budgets and investments as well as monitor and manage budgets for on‑going programs
• Manage the day‑to‑day publishing, creative development, and distribution of various dealer and consumer communications
• Maximize the overall effectiveness of service marketing programs
• Other duties as assigned

Qualifications

• 5+ years of Marketing and/or Advertising experience in digital and traditional advertising
• Bachelor’s Degree or equivalent experience in the area of automotive service and parts marketing
• Proficient in Microsoft Word, Excel, Access & PowerPoint
• Knowledge/Experience of dealership Fixed Operations business is a plus but not required
• OEM experience is a plus— but not required

Desired Qualifications

• Excellent communication, organization, and follow‑up skills
• Understanding of one‑to‑one and customer relationship management marketing principles
• Experience in measuring the effectiveness of marketing programs
• Data management and analysis skills in Excel, and Access
• Basic project/initiative management experience

Equal opportunity employer

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Marketing Services and Repair and Maintenance