First Texas Homes
Join to apply for the Digital Marketing Specialist role at First Texas Homes
Job brief We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with a focus on driving brand awareness, generating leads, and increasing online sales.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns.
- Under the guidance of the Marketing Manager, create and implement effective digital marketing strategies aligned with overall business objectives.
- Manage and optimize various digital marketing channels, including:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) advertising
- Social media marketing
- Content marketing
- Track and analyze campaign performance:
- Monitor key performance indicators (KPIs) to measure the success of digital marketing initiatives.
- Utilize analytics tools to gather insights and identify areas for improvement.
- Generate regular reports on campaign performance and provide actionable recommendations.
- Stay up to date with industry trends:
- Keep abreast of the latest digital marketing trends, technologies, and best practices.
- Continuously explore innovative approaches to enhance campaign effectiveness.
- Collaborate with cross-functional teams:
- Work closely with the marketing, sales, and product teams to ensure alignment and synergy.
- Analyze and provide recommendations on the allocation and utilization of digital marketing budgets.
- Optimize spending to maximize ROI.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing.
- Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
- Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media analytics tools).
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Creative thinking and ability to develop innovative marketing strategies.
- Attention to detail and ability to manage multiple projects simultaneously.
Preferred Qualifications
- Experience with A/B testing and conversion rate optimization.
- Knowledge of HTML, CSS, and JavaScript.
- Certifications in Google Ads, Google Analytics, or social media platforms.
- Experience in new home construction.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.
#J-18808-Ljbffr