Lead Creative Strategist- Google & YouTube Job at LDX Digital in Cleveland

Lead Creative Strategist – Google & YouTube We are seeking a talented Lead Creative Strategist to drive performance marketing outcomes across Google’s platforms, including YouTube, Search, Display, and more. This role will transform data insights into compelling advertising strategies and lead a team of creatives to deliver high‑impact, KPI‑driven work. Base pay range : $60,000 – $100,000 per year Company Overview LDX Digital is a cutting‑edge digital marketing agency that partners with e‑commerce brands to create engaging, performance‑driven ad campaigns. Our fully remote, globally diverse team thrives on creativity, innovation, and continuous improvement. If you’re passionate about creative strategy and building lasting relationships, LDX offers a collaborative, fast‑paced environment where your impact is felt every day. What We Want You To Do We’re looking for a Creative Strategist who turns insight into impact—combining storytelling, psychology, and performance to produce scroll‑stopping campaigns. You will lead a team of creatives, set high standards, and hold them accountable to deliver outstanding results for our clients. Responsibilities Lead market research and trend analysis to spot emerging creative opportunities across platforms. Monitor digital channels such as YouTube, Instagram, and TikTok to identify behavioral shifts and creative trends. Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities. Translate cultural and platform‑specific trends into creative strategies that spark audience engagement and brand affinity. Analyze competitor campaigns using tools such as Ads Transparency Center, Meta Ads Manager, and third‑party benchmarks. Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities. Evaluate live ad campaigns to determine creative effectiveness, identifying drivers of performance across demographics and platforms. Use proprietary and third‑party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots. Champion a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data. Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns. Translate audience data, market trends, and product insights into high‑performing ad concepts, scripts, and visuals. Author clear, data‑informed creative briefs that align with business goals, campaign objectives, and audience insights. Collaborate with internal designers, copywriters, and videographers to bring ideas to life, ensuring alignment with campaign KPIs. Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output. Review creative assets with a critical eye; provide direct, actionable feedback that elevates the work and aligns it with business goals. Collaborate with the Head of Funnels to identify winning angles, hooks, and content types. Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results. Oversee multiple concurrent creative projects, from ideation through execution and performance review. Collaborate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery. Utilize tools such as ClickUp, Google Sheets, and Google Workspace to manage workflows, timelines, and communication. Requirements 5+ years in creative strategy, performance creative, or advertising leadership. Demonstrated success producing high‑performing creative for paid media funnels. Experience optimizing campaigns for Google & YouTube. Strong leadership and team management experience—able to push for excellence while maintaining momentum. Deep understanding of direct‑response principles, storytelling, and human psychology. Exceptional communication skills and the confidence to challenge ideas or direction when needed. Comfortable operating in a fast‑paced, results‑driven environment. Note: US‑based candidates must be legally authorized to work in the United States and available between 7:00 AM – 3:00 PM EST. Benefits Fully Remote Work: Flexibility to work from anywhere. Impactful Voice: Key role in shaping media strategies and driving client success. Growth Opportunities: Rapid advancement in a dynamic, fast‑paced environment. Continuous Learning: Access to courses, certifications, and learning resources. Competitive Compensation: Earnings with performance‑based bonuses. Vibrant Culture: Collaborative and supportive team environment. Client Impact: Deliver significant business impact for high‑profile clients. Interview Process Click Apply and submit your CV. Complete a short survey. 1‑on‑1 video interview with HR. Complete a short test task. 1‑on‑1 video interview with the Hiring Manager. #J-18808-Ljbffr