Lead Creative Strategist- Google & YouTube Job at LDX Digital in Chicago

Lead Creative Strategist – Google & YouTube Salary: $60,000 – $100,000 per year (base only, performance‑based bonuses available). About LDX Digital LDX Digital is a cutting‑edge digital marketing agency specializing in performance‑driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results. Our fully remote, globally diverse team is united by a passion for creativity and innovation. Role Overview We’re looking for a Creative Strategist who can turn insight into impact—a strategist who connects storytelling, psychology, and performance into scroll‑stopping campaigns. You will lead a team of creatives, drive performance marketing outcomes across Google platforms (YouTube, Search, Display, and beyond), and ensure high‑quality creatives that hit clients’ KPIs consistently. Responsibilities Conduct market research and trend analysis to anticipate emerging creative opportunities on platforms like YouTube, Instagram, and TikTok. Leverage tools such as Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities. Translate cultural and platform‑specific trends into creative strategies that spark audience engagement and brand affinity. Analyze competitor campaigns using tools such as Ads Transparency Center, Meta Ads Manager, and third‑party benchmarks. Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities. Analyze live ad campaigns to identify what drives performance across demographics and platforms. Use proprietary and third‑party software (Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots. Champion a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data. Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns. Translate audience data, market trends, and product insights into high‑performing ad concepts, scripts, and visuals. Author clear, data‑informed creative briefs that align with business goals, campaign objectives, and audience insights (including strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails). Collaborate with designers, copywriters, and videographers to bring ideas to life, ensuring alignment with campaign KPIs. Manage, mentor, and inspire creative talent, maintaining consistency and excellence across all output. Provide direct, actionable feedback on creative assets to elevate work and align it with business goals. Collaborate with the Head of Funnels to identify winning angles, hooks, and content types. Continuously optimize messaging, visuals, and formats to maximize results based on creative performance metrics. Oversee multiple concurrent creative projects from ideation through execution and performance review. Coordinate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery. Utilize ClickUp, Google Sheets, and Google Workspace to manage workflows, timelines, and communication. Qualifications 5+ years in creative strategy, performance creative, or advertising leadership. Demonstrated success producing high‑performing creative for paid media funnels. Experience optimizing campaigns on Google and YouTube. Strong leadership and team‑management experience—able to push for excellence while maintaining momentum. Deep understanding of direct‑response principles, storytelling, and human psychology. Exceptional communication skills and confidence to challenge ideas or direction when needed. Comfortable operating in a fast‑paced, results‑driven environment. Note: Candidates must be legally authorized to work in the United States and available between 7:00 AM – 3:00 PM EST. Benefits Fully remote work. Impactful voice in media strategy and client success. Rapid career growth in a dynamic environment. Continuous learning opportunities and support for professional development. Competitive compensation with performance‑based bonuses. Vibrant culture with a supportive, collaborative team. Opportunity to impact high‑profile clients with innovative media strategies. Interview Process Click Apply and submit your CV. Complete a short survey. 1‑on‑1 video interview with HR. Complete a short creative task. 1‑on‑1 video interview with Hiring Manager. #J-18808-Ljbffr