Lead Creative Strategist- Google & YouTube Job at LDX Digital in Detroit

Lead Creative Strategist – Google & YouTube This range is provided by LDX Digital. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more. Base pay range $60,000.00/yr – $100,000.00/yr About the Company LDX Digital is a cutting‑edge digital marketing agency specializing in performance‑driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results. Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation. If you’re passionate about creative strategy and building lasting relationships, LDX offers a collaborative and fast‑paced environment where your impact is felt every day. Job Overview We’re looking for a Creative Strategist who can turn insight into impact – the kind of mind that connects storytelling, psychology, and performance into scroll‑stopping campaigns. This person doesn’t just make things “look good”; they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren’t afraid to say when something isn’t cutting it. Your mission is to drive performance marketing outcomes through innovative, insights‑driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. Our focus is on performance, ensuring our clients are hitting their KPIs consistently with the best in‑house creative and design strategy. Responsibilities Market research & trend analysis: proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts. Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities and translate cultural and platform‐specific trends into creative strategies. Conduct in‑depth competitor campaign analysis using tools such as Ads Transparency Center, Meta Ads Manager and third‑party benchmarks. Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities. Analyze live ad campaigns to determine creative effectiveness and drive performance across demographics and platforms. Use proprietary and third‑party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots. Champion a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data. Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns. Translate audience data, market trends, and product insights into high‑performing ad concepts, scripts, and visuals. Author clear, data‑informed creative briefs that align with business goals, campaign objectives, and audience insights. Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs. Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output. Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals. Collaborate with the Head of Funnels to identify winning angles, hooks, and content types, and optimize messaging, visuals, and formats to maximize results. Oversee multiple concurrent creative projects from ideation through execution and performance review. Collaborate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery. Utilize tools such as ClickUp, Sheets, and Google Workspace to manage workflows, timelines, and communication. Qualifications 5+ years in creative strategy, performance creative, or advertising leadership. Demonstrated success producing high‑performing creative for paid media funnels. Experience optimizing campaigns for Google & YouTube. Strong leadership and team management experience – able to push for excellence while maintaining momentum. Deep understanding of direct‑response principles, storytelling, and human psychology. Exceptional communication skills and the confidence to challenge ideas or direction when needed. Comfortable operating in a fast‑paced, results‑driven environment. Note: US‑based only. Candidates must be legally authorized to work in the United States and available between 7:00 AM – 3:00 PM EST. Benefits Fully Remote Work: Enjoy flexibility to work from anywhere. Impactful Voice: Be a key player in shaping media strategies and driving client success. Growth Opportunities: Advance your career quickly in a dynamic, fast‑paced environment. Continuous Learning: Access the latest courses, certifications, and learning opportunities. Competitive Compensation: Earn pay with performance‑based bonuses. Vibrant Culture: Join a supportive, collaborative team. Client Impact: Work with high‑profile clients and deliver significant business impact through innovative media strategies. Interview Process Click Apply and submit your CV. Fill in a short survey. 1‑on‑1 video interview with HR. Complete a short test task. 1‑on‑1 video interview with Hiring Manager. Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing. Industries: IT Services and IT Consulting. Referrals increase your chances of interviewing at LDX Digital by 2×. #J-18808-Ljbffr