Litera
Join the Legal Tech Revolution at Litera. We’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational solutions to law firms and corporate legal teams worldwide. As a leader in legal tech innovation for 30 years, we’re now advancing the legal AI revolution with the world’s largest law firms as clients. If you’re passionate about building AI-forward solutions that scale globally and want to impact millions of legal professionals, this is your opportunity.
Location & Hybrid Working This position can be located in any of our North American offices, including Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto. Candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.
Overview The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid‑market, corporate legal, or government). This role shifts the focus from product‑specific promotion to customer‑centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.
Key Responsibilities
Develop and execute comprehensive marketing strategies for assigned customer segments.
Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
Create segment‑specific messaging, positioning, and thought leadership content.
Partner with Product Marketing to align product value propositions with industry relevance.
Support Sales with segment‑tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
Build relationships with industry associations, partners, and thought leaders within the segment.
Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
Strong understanding of customer segmentation, industry trends, and buyer personas.
Proven success in developing go‑to‑market strategies tailored to specific industries or verticals.
Excellent storytelling, messaging, and content creation skills.
Ability to partner cross‑functionally with Product, Sales, and Demand Gen teams.
Experience in campaign development, event marketing, and account‑based marketing (ABM).
Data‑driven mindset with the ability to measure and optimize marketing impact.
Why Join Litera?
Company culture: Growing, doing the right thing, and amplifying impact in an exciting environment.
Commitment to Employees: Focus on tools that matter to the difference‑makers in the legal world.
Global, dynamic, and diverse team offering unlimited opportunities.
Comprehensive benefits package including health insurance, retirement plans, generous PTO, and a supportive work‑life balance.
Career growth and professional development opportunities across technical and leadership tracks.
Salary range: $105,000 to $135,000. Pay is based on several factors including education, experience, and certifications. Additional benefits include comprehensive package, incentive and recognition programs, and 401(k) contribution (subject to eligibility).
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Location & Hybrid Working This position can be located in any of our North American offices, including Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh, and Toronto. Candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.
Overview The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid‑market, corporate legal, or government). This role shifts the focus from product‑specific promotion to customer‑centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.
Key Responsibilities
Develop and execute comprehensive marketing strategies for assigned customer segments.
Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
Create segment‑specific messaging, positioning, and thought leadership content.
Partner with Product Marketing to align product value propositions with industry relevance.
Support Sales with segment‑tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
Build relationships with industry associations, partners, and thought leaders within the segment.
Track and report on key metrics including segment pipeline growth, market share, and customer engagement.
Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
Strong understanding of customer segmentation, industry trends, and buyer personas.
Proven success in developing go‑to‑market strategies tailored to specific industries or verticals.
Excellent storytelling, messaging, and content creation skills.
Ability to partner cross‑functionally with Product, Sales, and Demand Gen teams.
Experience in campaign development, event marketing, and account‑based marketing (ABM).
Data‑driven mindset with the ability to measure and optimize marketing impact.
Why Join Litera?
Company culture: Growing, doing the right thing, and amplifying impact in an exciting environment.
Commitment to Employees: Focus on tools that matter to the difference‑makers in the legal world.
Global, dynamic, and diverse team offering unlimited opportunities.
Comprehensive benefits package including health insurance, retirement plans, generous PTO, and a supportive work‑life balance.
Career growth and professional development opportunities across technical and leadership tracks.
Salary range: $105,000 to $135,000. Pay is based on several factors including education, experience, and certifications. Additional benefits include comprehensive package, incentive and recognition programs, and 401(k) contribution (subject to eligibility).
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr