Litera
Overview
The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty. Key Responsibilities
Develop and execute comprehensive marketing strategies for assigned customer segments. Lead customer journey mapping to identify buying processes, decision criteria, and pain points. Create segment-specific messaging, positioning, and thought leadership content. Partner with Product Marketing to align product value propositions with industry relevance. Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling). Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline. Build relationships with industry associations, partners, and thought leaders within the segment. Track and report on key metrics including segment pipeline growth, market share, and customer engagement. Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries. Strong understanding of customer segmentation, industry trends, and buyer personas. Proven success in developing go-to-market strategies tailored to specific industries or verticals. Excellent storytelling, messaging, and content creation skills. Ability to partner cross-functionally with Product, Sales, and Demand Gen teams. Experience in campaign development, event marketing, and account-based marketing (ABM). Data-driven mindset with the ability to measure and optimize marketing impact. Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment. Commitment to Employees: Our people commitment focuses on what employees love about being part of the team, tools that matter to the difference-makers in the legal world and amplifying their impact. Global, Dynamic, and Diverse Team: A global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment. Comprehensive Benefits Package: Health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. Career Growth and Development: Career paths and opportunities for professional development across technical and leadership roles. The salary range for this position is $105,000 to $135,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements). Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty. Key Responsibilities
Develop and execute comprehensive marketing strategies for assigned customer segments. Lead customer journey mapping to identify buying processes, decision criteria, and pain points. Create segment-specific messaging, positioning, and thought leadership content. Partner with Product Marketing to align product value propositions with industry relevance. Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling). Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline. Build relationships with industry associations, partners, and thought leaders within the segment. Track and report on key metrics including segment pipeline growth, market share, and customer engagement. Qualifications
5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries. Strong understanding of customer segmentation, industry trends, and buyer personas. Proven success in developing go-to-market strategies tailored to specific industries or verticals. Excellent storytelling, messaging, and content creation skills. Ability to partner cross-functionally with Product, Sales, and Demand Gen teams. Experience in campaign development, event marketing, and account-based marketing (ABM). Data-driven mindset with the ability to measure and optimize marketing impact. Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment. Commitment to Employees: Our people commitment focuses on what employees love about being part of the team, tools that matter to the difference-makers in the legal world and amplifying their impact. Global, Dynamic, and Diverse Team: A global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment. Comprehensive Benefits Package: Health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. Career Growth and Development: Career paths and opportunities for professional development across technical and leadership roles. The salary range for this position is $105,000 to $135,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements). Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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