SelfMade is hiring: Creative Strategist in New York

Creative Strategist

Remote or Hybrid | Part-Time to Start

About SelfMade

SelfMade is a performance creative agency specializing in Meta advertising for DTC brands. Our portfolio work includes Samsonite, The Sill, RXBAR, Belgian Boys, Keeps, OpenStore and Nutrisense, spanning fashion, beauty, wellness, food & beverage, and lifestyle. We've delivered over 300 million ads and counting, combining strategic creative thinking with data-driven performance marketing.

The Role

We're looking for a Creative Strategist to join our team on a part-time basis (with potential for full time) with strong potential to grow into a full-time role. You'll work directly with our CEO and creative team to develop high-performing ad strategies, provide creative direction, and ensure our clients' campaigns consistently drive results.

This is a hands-on role for someone who understands what makes performance creative work on Meta and can bridge strategy, creative execution, and client objectives.

What You'll Do

• Develop creative strategies and concepts for Meta ads (Facebook/Instagram) that drive performance
• Provide strategic feedback and creative direction to designers and video editors
• Analyze ad performance data to inform creative iterations and new concepts
• Manage project timelines and deliverables in Asana
• Work directly with the CEO on client accounts and strategic initiatives
• Collaborate with the creative team throughout the production process
• Maintain quality standards across all creative deliverables

What We're Looking For

• 2-3 years of experience in performance marketing, preferably at an agency or in-house at a DTC brand
• Deep understanding of Meta advertising best practices and what drives performance
• Experience developing or managing UGC, static, and video ads for direct response campaigns
• Strong eye for detail and ability to give actionable creative feedback
• Excellent project management and communication skills
• Portfolio demonstrating successful performance creative work (required)
• Bonus: Experience with brands in fashion, beauty, wellness, or food & beverage

Why Join SelfMade

• Work with top brands: Collaborate on campaigns for recognizable DTC brands across multiple categories
• Flexible arrangement: Start part-time with clear path to full-time as you prove impact
• Direct mentorship: Work closely with the CEO and learn the business from the inside
• Creative autonomy: Your strategic insights directly shape client campaigns
• Remote-first: Work from anywhere with flexible hours

Compensation

Part-time rate: Competitive, based on experience

Full-time potential available based on performance

SelfMade is an equal-opportunity employer. We welcome applications from candidates of diverse abilities, backgrounds, and experiences.