Marketing Specialist Job at MentorX Corp. in Irvine

Marketing & Paid Ads Specialist (Google & Social Media)

Marketing Specialist (Digital Marketing + UI/UX)

Mandarin Required | OPT/H-1B Sponsorship Available**

About the Role

We are looking for a bilingual (English + Mandarin) Marketing Specialist who has solid hands‑on experience in digital advertising, content creation, and basic UI/UX design. You will build our brand presence across U.S. social platforms, support sales campaigns, and optimize paid ads performance. OPT/CPT and H-1B sponsorship is available for qualified candidates.

Responsibilities

• Create digital and offline marketing content (social media posts, website, email campaigns, brochures, landing pages).
• Manage and update website content (WordPress/Wix/Shopify) while ensuring brand consistency and user‑friendly UI/UX.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, etc.
• Collaborate with the sales team to design marketing campaigns that drive leads and conversions.
• Monitor ad metrics using GA4, GTM, Meta Ads Manager, Google Ads Manager, and report on CTR, CPC, CPL/CPA, CVR, ROAS.
• Conduct A/B testing and adjust creatives, keywords, or audience targeting for better performance.
• Assist with basic UI/UX design using tools such as Figma, Canva, Adobe XD/AI/PS.

Qualifications

• Mandarin Chinese required (written & spoken) for internal communication and content adaptation.
• 1–3 years of experience in digital marketing, social media growth, or paid ads operation.
• Hands‑on experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads.
• Working knowledge of UI/UX design or visual design concepts.
• Strong copywriting and storytelling skills; understands 3‑second hooks and first‑screen visual impact.
• Familiar with advertising metrics (CTR, CPC, CPA, ROAS) and A/B testing.
• Experience with WordPress, SEO/SEM, Google Analytics (GA4), Google Tag Manager (GTM).
• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• OPT/CPT and H-1B visa sponsorship available.

Job Details

• Seniority level: Entry level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet