Associate Vice President, Brand Content (Marketing Senior Executive)

Overview

Indiana University's Office of the Vice President for Communications and Marketing (VPCM) is seeking a highly skilled and results-oriented brand content leader to position and advance the university. The Associate Vice President for Brand Content will lead a team across content strategy, creative strategy, storytelling and research communications, social media, video and visuals, and will work to unify a newly established team under a clear vision for the university’s content strategy.

This search is being managed by IU's Executive Recruiting team. For questions related to this search or to nominate a candidate for this role, please email Emails to this inbox are treated as confidential.

Location: Indianapolis, Indiana or Bloomington, Indiana. This is an in-person position.

Salary: $190,000 to $225,000, based upon experience.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

Responsibilities

• Serve as a member of the Vice President's senior leadership team, including other Associate Vice Presidents in Marketing Strategy; Communications and Public Affairs; Events and Conferences; and Corporate Sponsorships, Licensing and Trademarks.
• Act as the key thought leader and strategist for advancing and communicating Indiana University's brand story, collaborating with UCM senior leaders and campus/unit partners to strengthen IU's brand position through strategic content and storytelling.
• Unify and lead a newly established team within UCM under a clear vision for the university's content strategy, aligned with the university’s mission and the UCM strategic plan.
• Provide counsel and lead collaboration across the university, including schools and departments with their own brand content professionals.
• Develop and execute a comprehensive brand content strategy across channels, rooted in purpose and powered by people, reflecting IU's spirit of grit, humility, collaboration, action and excellence with purpose.
• Build, manage, and inspire a high-performing team across storytelling, research communications, social media, content and creative strategy, photography, videography, visuals, and brand education.
• Foster a collaborative culture that values transparency, creativity, and shared success.
• Partner with internal and external stakeholders to ensure content reflects IU's values and mission.
• Lead cross-functional initiatives that elevate IU's brand through creative storytelling and impactful content.
• Implement operational excellence through modern tools, resources, data, and workflows to streamline content production and distribution.

Qualifications

• Education: Required — Bachelor's degree in Communications, Marketing, Journalism, or a related field. Preferred — Master’s degree in the same or related field.
• Work Experience: Required — 10 years of increasing responsibility and leadership in branding or creative strategy, strategic planning, and related functions; demonstrated experience directing, managing, and supervising teams; experience managing budgets.
• Skills: Required — demonstrated creativity and innovation in storytelling and content development; strong leadership and team-building capabilities; collaborative mindset with excellent interpersonal and communication skills; strategic thinking with the ability to prioritize and act with initiative; professionalism and commitment to quality; ability to work in a fast-paced environment; highly thorough and dependable; high accuracy under pressure.

Compensation and Benefits

This role offers a salary of $190,000 to $225,000 and an in-person work arrangement in Indianapolis or Bloomington, Indiana.

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic life insurance paid by IU
• Voluntary life, long-term disability, and other voluntary coverages
• Base retirement plan with generous IU contributions, subject to vesting
• Tuition subsidy for employees and family members taking IU courses
• Paid holidays, paid time off, and paid parental leave
• Employee assistance program (EAP)

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination for details.

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