Logo
MassBio

Senior Associate, Digital Marketing

MassBio, Cambridge, Massachusetts, us, 02140

Save Job

MassBio is the driving force behind Massachusetts’ life sciences ecosystem, supporting innovation and industry growth by offering best‑in‑class resources to over 1,700 member organizations at all stages of the biopharma lifecycle. Founded in 1985, MassBio aspires to extend Massachusetts’ impact as the global center of excellence in biomedical breakthroughs. In this highly community‑driven and cross‑functional role, the Senior Associate, Digital Marketing will collaborate closely with the marketing team and others to execute and support marketing initiatives across channels. Our ideal candidate is a strong team player with excellent technical and communication skills. This position reports to the Vice President of Marketing. Digital Marketing

Draft, edit, and send member emails and e‑communications. Build email segments and lists. Maintain clean email lists via CRM database management and hygiene. Create and contribute to building events in the CRM. Partner with the Director of Marketing to implement and optimize email automation workflows. Update and manage MassBio’s digital platforms, including its video channels (MB Vision, Vimeo), internal digital displays, and Readymag. Ensure all assets are appropriately tagged for analytics and reporting. Create supplemental digital and print materials (social graphics, signage, collateral) in alignment with MassBio’s brand standards. Working with MassBio’s website host/vendor as needed, provide support for the continued advancement and maintenance of the website, ensuring it is up to date with the latest information and requests, and that technical issues are resolved quickly and efficiently. Serve as primary marketing contact for the 3rd‑party Career Center website. Support the Director of Marketing on compiling data and marketing analytics reports. Project Management

Facilitate print jobs and coordinate with external printers as needed. Maintain and continue to advance the department’s project management tool, Click Up, to support the department’s activities, workflow tracking, and marketing requests from internal stakeholders. Qualifications

Bachelor’s degree in Business Administration, Marketing, Advertising, or Communications preferred. 3+ years of experience in marketing or communications at a Life Sciences or B2B company, marketing agency, or for a trade association or nonprofit. Detail‑oriented with the ability to manage projects from idea to execution. Excellent technical skills; comfortable and seamlessly able to work across multiple digital platforms to optimize, advance, and ensure best‑in‑class user experience and best practices. Software skills required: Microsoft Dynamics 365 (or other CRM), WordPress (or other CMS), Microsoft Office Suite, Adobe Suite, Adobe Suite Express, Google Analytics / G4 tag manager. Ability to work independently and manage multiple and shifting priorities when necessary to meet deadlines. At MassBio, our team strives every day to provide support and services to our full range of members in order to give them and the Massachusetts life sciences ecosystem the best chance to succeed and bring new, breakthrough cures and therapies to patients around the world. We value team members who bring diversity, new ideas, and an urge to make our organization and our industry better. The salary range for this position is $70,000 - $85,000 annually, in addition to an excellent benefits package and opportunities for advancement. For consideration, please submit a resume and cover letter.

#J-18808-Ljbffr