KPMG US
Data Alliances Marketing Manager
Join
KPMG US
as a Data Alliances Marketing Manager and help us drive innovative data and AI solutions across our industry. This role is part of the Clients and Markets team and focuses on building joint marketing initiatives with key technology partners.
Responsibilities
Drive the creation of specialized, co‑branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate tangible business outcomes using Informatica, MuleSoft, Databricks, and Snowflake.
Produce technical and solution‑focused sales tools, including AI‑readiness whitepapers, data governance solution briefs, and joint‑offering videos.
Project‑manage KPMG’s presence at alliance‑specific conferences such as Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, and Sales Kick‑off events.
Create, plan, and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
Serve as the primary marketing liaison to Informatica, MuleSoft, Databricks, and Snowflake marketing teams.
Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner‑facing events like sales kick‑offs (SKOs) to ensure KPMG’s data solutions are top‑of‑mind with their sales teams; increase visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updates to web content on both KPMG’s and partners’ digital properties.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum five years of recent experience in B2B marketing in a professional services or technology environment.
Master of Business Administration degree from an accredited institution preferred; at least a Bachelor’s degree in marketing, business, or a related field required.
Experience in alliance or partner marketing highly desirable; proven ability to collaborate with senior business leaders and manage expectations of stakeholders.
Proven track record developing and executing strategic marketing plans for complex businesses, including market research, stakeholder navigation, ROI reporting, sponsorship evaluation, project management, buyer persona and journey development, and content strategy.
Excellent organizational and project management skills, with the ability to manage multiple simultaneous projects; strong written and verbal communication skills, including creating compelling content and presenting to executive audiences.
Strong proficiency in digital marketing channels, such as social media, SEO, and content marketing; ability to work effectively in a hybrid setting and travel as required.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: General Business
KPMG is an equal‑opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, and local laws.
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KPMG US
as a Data Alliances Marketing Manager and help us drive innovative data and AI solutions across our industry. This role is part of the Clients and Markets team and focuses on building joint marketing initiatives with key technology partners.
Responsibilities
Drive the creation of specialized, co‑branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate tangible business outcomes using Informatica, MuleSoft, Databricks, and Snowflake.
Produce technical and solution‑focused sales tools, including AI‑readiness whitepapers, data governance solution briefs, and joint‑offering videos.
Project‑manage KPMG’s presence at alliance‑specific conferences such as Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, and Sales Kick‑off events.
Create, plan, and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
Serve as the primary marketing liaison to Informatica, MuleSoft, Databricks, and Snowflake marketing teams.
Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner‑facing events like sales kick‑offs (SKOs) to ensure KPMG’s data solutions are top‑of‑mind with their sales teams; increase visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updates to web content on both KPMG’s and partners’ digital properties.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum five years of recent experience in B2B marketing in a professional services or technology environment.
Master of Business Administration degree from an accredited institution preferred; at least a Bachelor’s degree in marketing, business, or a related field required.
Experience in alliance or partner marketing highly desirable; proven ability to collaborate with senior business leaders and manage expectations of stakeholders.
Proven track record developing and executing strategic marketing plans for complex businesses, including market research, stakeholder navigation, ROI reporting, sponsorship evaluation, project management, buyer persona and journey development, and content strategy.
Excellent organizational and project management skills, with the ability to manage multiple simultaneous projects; strong written and verbal communication skills, including creating compelling content and presenting to executive audiences.
Strong proficiency in digital marketing channels, such as social media, SEO, and content marketing; ability to work effectively in a hybrid setting and travel as required.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: General Business
KPMG is an equal‑opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, and local laws.
#J-18808-Ljbffr